Pandora

Improved Essays
Pandora has proved to be an everlasting brand, and I believe my new concept will bring them to the next level. Another force that has always been a prominent part of culture like jewelry is music. Music can adhere to any memory. The feelings you get from music, the connections you feel to artists, all drive consumers to want more and more. The feeling you cannot put into words, with visions beyond limits, is the heart of this campaign. I am proposing that Pandora partners with Pandora Radio in a campaign called “Find Your Musical Gem”. Pandora will create bracelets inspired by Pandora Radio’s top three radio stations, Today’s Hits, Today’s Country, and Today’s Hip Hop. The top three artists of the station will inspire each charm on the bracelet. …show more content…
Out of the three inspired station, country music captures the attention of the more mature audience, which would most likely be reading a newspaper. The Sunday paper comes out weekly, and the total cost of a full-page advertisement for over the course of a month will come to a total of $143,136. The country inspired advertisement will bring joy every Sunday and could lead to a fun family night with their favorite country music. Similarly to the Cosmopolitan advertisement I envision a woman at a music festival but the background should encompass a country music setting. With the print advertisements, the more challenging part will be incorporating the music into the advertisement. Creative should get to really understand the music of the top three artists and then find the best way to illustrate the orchestration of Pandora with Pandora …show more content…
Both of the advertisements will be on Wednesdays for 30 seconds. Although the commercial will be short, ABC viewers will get a chance to see this commercial twice on one day. The first advertisement is going to be another Hit’s inspired commercial during Modern Family. Modern Family takes on the audience of people of all ages, women and men included. Premiering during a prime time show with large viewership will give advantage of reaching a younger audience. Hence, the Hit’s station for partaking in two platforms due to its wide variety that is fitting for a larger audience. For the television advertisements, the same principle should be on target, yet the vehicle can provide a better translation of the premise. The advertisement should show a group of girls at a music festival, talking about their bracelets. Creative should find a way for the top three artists top songs to flow for ten seconds each. While, embracing a moment of sharing memories, connecting with friends, and really enjoying the music. The total monthly cost will be

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