Product
Pandora jewelry offers a variety of charms and bracelet products. The products are divided into five categories, namely jewellery, Charms, Bracelets, Rings, and Earrings, and Necklaces and Pendants. The materials used are clearly specified in 14k gold, sterling silver, glass, enamel, and Pave to build buyer's confidence. As for Pandora, although jewellery for occasions like valentine's day can also be found, there are more special design and combination products that can be used for different occasions, from going to work to having leisure during holidays.
Price
Range from economy to deluxe, Pandora jewelry sets various from low price to high price for the products in order to create a prestigious image to customers. In general, …show more content…
Although a rational appeal is used for promoting the holiday series, using an emotional appeal has been more common for promoting jewellery products. In addition, Pandora jewelry also uses interactive marketing to building a closer relationship with their customers. Such as channels as Facebook, Youtube, Pinterest, and Instagram allow customers to obtain first-hand information about new products and special offerings. Despite transmitting information, these channels also allow Pandora jewelry to launch free rewards, which can further create noise and build brand …show more content…
Product design is a crucial factor to catch customer's attention and promote brand equity. Brand association and improving design would be the focus. Understanding the preference of the targeted customers, I recommend Pandora jewelry to launch a new product line with the theme of ink wash painting which aims at creating a personalized image for customers. Ink wash painting is a Chinese art with vintage but popular feeling. Chinese culture is gaining its popularity among younger generation, Pandora can learn from some other famous brands. Take Cartier as an illustration, its Champs-Elysees Series is a good example of culture symbol and successfully gain support from its citizens. It is especially important to understand the tastes of the younger generation in mainland China. Chinese culture is no longer regarded as “old-fashion” among the younger people, since more and more Ancient Chinese dramas such as “Hougong Zhenhuan Zhuan” got extremely popular in the mainland. According to An Hui Radio, the above drama got the most view rates for consecutive 24 days and broke the TV record. The view rate of the drama online was as high as 2.4 billion. More and more young people are interested in the Chinese arts shown in the dramas. Moreover, while hiring foreign jewellery designers is common, they may not be familiar with Chinese
Pandora jewelry offers a variety of charms and bracelet products. The products are divided into five categories, namely jewellery, Charms, Bracelets, Rings, and Earrings, and Necklaces and Pendants. The materials used are clearly specified in 14k gold, sterling silver, glass, enamel, and Pave to build buyer's confidence. As for Pandora, although jewellery for occasions like valentine's day can also be found, there are more special design and combination products that can be used for different occasions, from going to work to having leisure during holidays.
Price
Range from economy to deluxe, Pandora jewelry sets various from low price to high price for the products in order to create a prestigious image to customers. In general, …show more content…
Although a rational appeal is used for promoting the holiday series, using an emotional appeal has been more common for promoting jewellery products. In addition, Pandora jewelry also uses interactive marketing to building a closer relationship with their customers. Such as channels as Facebook, Youtube, Pinterest, and Instagram allow customers to obtain first-hand information about new products and special offerings. Despite transmitting information, these channels also allow Pandora jewelry to launch free rewards, which can further create noise and build brand …show more content…
Product design is a crucial factor to catch customer's attention and promote brand equity. Brand association and improving design would be the focus. Understanding the preference of the targeted customers, I recommend Pandora jewelry to launch a new product line with the theme of ink wash painting which aims at creating a personalized image for customers. Ink wash painting is a Chinese art with vintage but popular feeling. Chinese culture is gaining its popularity among younger generation, Pandora can learn from some other famous brands. Take Cartier as an illustration, its Champs-Elysees Series is a good example of culture symbol and successfully gain support from its citizens. It is especially important to understand the tastes of the younger generation in mainland China. Chinese culture is no longer regarded as “old-fashion” among the younger people, since more and more Ancient Chinese dramas such as “Hougong Zhenhuan Zhuan” got extremely popular in the mainland. According to An Hui Radio, the above drama got the most view rates for consecutive 24 days and broke the TV record. The view rate of the drama online was as high as 2.4 billion. More and more young people are interested in the Chinese arts shown in the dramas. Moreover, while hiring foreign jewellery designers is common, they may not be familiar with Chinese