P&G brought in Polypropylene to replace Polyethylene for the back sheet from the chemical industry. Two American chemists working for Phillips Petroleum of the Netherlands, Paul Hogan and Robert Banks, invented the material in 1950’s. Polypropylene is similar to its ancestor, polyethylene, and shares polyethylene's low cost, but it is much more robust and can be blow moulded. More importantly, it provides a cloth like look and a softer and natural feel that mothers demanded. It provided the aesthetic look to alleviate mother’s fears of non-natural materials coming in touch with their babies.
Overall, Pampers made tremendous leaps ahead of the market through this co-innovation strategy. The quality was so remarkable that even NASA turned to …show more content…
The power of this carryover is another critical element that sustained P&G’s leadership throughout the years and established it as a natural choice for mothers all around the world.
Pampers developed the Pampers product line and from the original launch of Pampers which was a basic diaper that came in two sizes, the Pampers product line grew to be multifarious. As more and more mothers adopted the disposable diaper, Pampers expanded its products in multiple directions.
According to literature, the number one carryover has come through size. Pampers introduced the Swaddlers diaper specifically focusing on new born babies. At a higher price apiece, the Swaddlers presented superior comfort, used gentle and hypoallergenic materials with a touch of aloe, added breathability and came with a colour-changing wetness indicator. What really differentiated the product was the umbilical cord notch that helped mothers to protect the baby’s umbilical cord area without the diaper rubbing on the area. Pampers also introduced the Premie diaper for the comfort of premature babies. So, now mothers were introduced to the Swaddlers brand from day one. By ensuring incredible product performance in the first ten to twelve days of a newborns
Overall, Pampers made tremendous leaps ahead of the market through this co-innovation strategy. The quality was so remarkable that even NASA turned to …show more content…
The power of this carryover is another critical element that sustained P&G’s leadership throughout the years and established it as a natural choice for mothers all around the world.
Pampers developed the Pampers product line and from the original launch of Pampers which was a basic diaper that came in two sizes, the Pampers product line grew to be multifarious. As more and more mothers adopted the disposable diaper, Pampers expanded its products in multiple directions.
According to literature, the number one carryover has come through size. Pampers introduced the Swaddlers diaper specifically focusing on new born babies. At a higher price apiece, the Swaddlers presented superior comfort, used gentle and hypoallergenic materials with a touch of aloe, added breathability and came with a colour-changing wetness indicator. What really differentiated the product was the umbilical cord notch that helped mothers to protect the baby’s umbilical cord area without the diaper rubbing on the area. Pampers also introduced the Premie diaper for the comfort of premature babies. So, now mothers were introduced to the Swaddlers brand from day one. By ensuring incredible product performance in the first ten to twelve days of a newborns