One of the most overlooked and disregarded issues in America today is the unfair treatment of animals used for production. The manufacturing of animals for food and clothing has grown significantly in the last fifty years. In fact, according to the humane society, the production of all meats has almost quadrupled since 1960. The meat that is currently being sold in the big league grocery stores do not come from quaint, red barns in the country. Instead, the meat that is currently being produced comes from crammed, dirty, and abusive slaughter houses. Likewise is the production of animal furs for fashion and luxury purposes. Cows are skinned alive and sheep brutally bludgeoned for their skins. Unfortunately this abuse is continually growing
…show more content…
First the ad appeals to the viewer’s emotions, which is also called pathos. The ad depicts a woman, holding a piece of steak directly over a garbage can, with a disgusted look on her face. Her lips are pursed and her nose is wrinkled. She stares directly at the observer with this displeased look, which catches the viewer’s attention immediately. In addition the bright, yellow, and old fashioned kitchen also catches the observer’s eye. The attire of the woman featured in the ad seems to resemble a classic 1950’s housewife. Because of the classic 1950’s Americano vibes, PETA’s advertisement touches on the audience’s sense of patriotism. With all of this combined, the advertisement affects the audience emotionally and persuades them to give up meat. The ad also appeals the ethos, or appeals to authority. The advertisement features famous actress, Miyam Bialik as the main focal point. The ad also states: “Miyam Bialik is for PETA.” This is a classic way to convince a Miyam Bialik fan to give up meat. The audience is persuaded to give up meat because Bialik is endorsing PETA and stands up for animal rights. Next, the PETA ad appeals to the audience’s logic, or logos. The ad states facts about dangers of meat and its effect on the human body. The advertisement specifically uses the word: “poisonous” to describe animal product made for consumption. This usage of words and facts, pushes the reader to reconsider their own dietary choices. Lastly, the advertisement uses kairos, or appeals to timeliness. The ad seems to specifically target those who cook and provide for a family. The woman featured in the ad is in an apron, holding food, and is in a kitchen. This advertisement isn’t as affective on children as it is for
First the ad appeals to the viewer’s emotions, which is also called pathos. The ad depicts a woman, holding a piece of steak directly over a garbage can, with a disgusted look on her face. Her lips are pursed and her nose is wrinkled. She stares directly at the observer with this displeased look, which catches the viewer’s attention immediately. In addition the bright, yellow, and old fashioned kitchen also catches the observer’s eye. The attire of the woman featured in the ad seems to resemble a classic 1950’s housewife. Because of the classic 1950’s Americano vibes, PETA’s advertisement touches on the audience’s sense of patriotism. With all of this combined, the advertisement affects the audience emotionally and persuades them to give up meat. The ad also appeals the ethos, or appeals to authority. The advertisement features famous actress, Miyam Bialik as the main focal point. The ad also states: “Miyam Bialik is for PETA.” This is a classic way to convince a Miyam Bialik fan to give up meat. The audience is persuaded to give up meat because Bialik is endorsing PETA and stands up for animal rights. Next, the PETA ad appeals to the audience’s logic, or logos. The ad states facts about dangers of meat and its effect on the human body. The advertisement specifically uses the word: “poisonous” to describe animal product made for consumption. This usage of words and facts, pushes the reader to reconsider their own dietary choices. Lastly, the advertisement uses kairos, or appeals to timeliness. The ad seems to specifically target those who cook and provide for a family. The woman featured in the ad is in an apron, holding food, and is in a kitchen. This advertisement isn’t as affective on children as it is for