One story described by Udo Merkel is how football clubs in Germany got carried away with high salaries and commodities, and as a result, experienced record low attendance at matches in the 1980s. Merkel recalls how the German football clubs were focused on commercialization and profit. For example, players began changing teams for higher salaries, which many fans disapproved and regarded as unfaithful. As a result, fans felt less obligated to attend matches. Moreover, clubs started implementing new ticket sales that required fans to buy more tickets at higher prices (Merkel). These new ticket programs also deterred fan attendance. Lastly, Merkel describes how aficionados started to feel a great divide between the players and themselves as the competitors began flaunting their new riches in what the supporters considered a pretentious manner. After such devastating decreases of fan support in Germany, the Bundesliga in Germany realized they needed to make some changes in order to retain their fans. Today they have one of the most fan friendly cultures ever known. Many consider them to be a role model for other teams to follow who fear they are at risk of losing
One story described by Udo Merkel is how football clubs in Germany got carried away with high salaries and commodities, and as a result, experienced record low attendance at matches in the 1980s. Merkel recalls how the German football clubs were focused on commercialization and profit. For example, players began changing teams for higher salaries, which many fans disapproved and regarded as unfaithful. As a result, fans felt less obligated to attend matches. Moreover, clubs started implementing new ticket sales that required fans to buy more tickets at higher prices (Merkel). These new ticket programs also deterred fan attendance. Lastly, Merkel describes how aficionados started to feel a great divide between the players and themselves as the competitors began flaunting their new riches in what the supporters considered a pretentious manner. After such devastating decreases of fan support in Germany, the Bundesliga in Germany realized they needed to make some changes in order to retain their fans. Today they have one of the most fan friendly cultures ever known. Many consider them to be a role model for other teams to follow who fear they are at risk of losing