Underhill on the other hand is shocked because he would claim he is a friendly character, he always smiles and calls people “chief” and focusing on his look is vain. According to Gladwell: “Paco Underhill is a tall man in his mid-forties, partly bald, with a neatly trimmed beard and an engaging, almost goofy manner. He wears baggy khakis and shirts open at the collar, and generally looks like the academic”. Chatswin is likely to see that description and automatically gain a bias towards Underhill, he isn’t young and innocent, he is a male (typical of stereotypical creepers) and he’s also described as “goofy” with a tendency to “look right at you, soaking up every nuance and detail”;he even fixates on people.Underhill would claim Chatswin could not visualize what he looks like without the description by Gladwell, his description shouldn’t be a reason to doubt the integrity of his job. Rather, he has dedicated his life to his passion of consumer satisfaction and human behavior while shopping; the focus and praise should be on his analytical skills. Without his experiments, female shoppers would experience the butt brush discomfort and wouldn’t be able experience the ease of access to clothing on …show more content…
Chatswin, like many Americans, believe they have a right to privacy, guaranteed to them by the fourth amendment; she thinks cameras and data collection in stores violate that notion.Yet this eerie feeling Chatswin is receiving would not make sense to Underhill seeing that a shop is a public place, surveillance devices are everywhere in today's society .Gladwell shows how intimately Underhill Observes his tapes when Underhill says
“ There she is glancing at her reflection in the mirror, then turning to see herself from the back. There is the mother looking on. There is the father-or, as fathers are known in the trade, the “wallet carrier”-stepping forward and pulling up the jeans. There’s the girl trying on another pair. There’s the primp again. The twirl”.
Underhill gets to observe the delicate interaction between families, one with a girl in her teens trying on clothing where he refers to her adjustments as “primp”, discussing the way she stares at her backside.This is creepy to Chatswin because these families weren’t expecting to be watched and analyzed.Underhill would mention the fact that Cameras are everywhere when people step outside of their houses,on traffic lights,in schools,hospitals;If they didn’t want to