In order for HHE pacer's launch to be effective and set up a strategy and recommendations the company should be partitioned into segments. Concurring to the text of Zoltners, Sinha and Zoltners; narrow segmentations or divisions by client size, geographical behavior, benefits, application, client capacities, utilization, and profitability; this all must be done in order to properly identify the group of clients in light of their needs and necessities as not all clients will buy their new product even if the idea is to focus within the medical industry. Making this initial first step is imperative, as mentioned by Zoltners, "Segmentation provides companies with opportunities to increase their effectiveness"(Zoltners, Sinha, & Zoltners 2001).
The target market cannot be limited to private hospitals, rescue teams, and surgical centers, if HHE wants to grow the business at the rate that they are anticipating. The cardiology division in a public hospital is a great prospect in this scenario, since in this section the organization can discover particular clients for the product they are looking to …show more content…
Due to the fact that HHE is the first organization in the market to present the pacer two years ahead of any competitor, this should give HHE a competitive advantage and should not be as tough as offering other product that the competition has already in the market such as the monitors and the defibrillators. It is imperative that HHE sales agents are very involved in explaining and demonstrating the highlights and advantages on why the cardiologist or paramedics should buy HHE's pacer and emphasize that HHE is is the primary organization on propelling a product which no competition has in the industry. Pricing is a major factor during the pre-purchasing, due to the fact that if there is an introductory cost the chances for product approval can
The target market cannot be limited to private hospitals, rescue teams, and surgical centers, if HHE wants to grow the business at the rate that they are anticipating. The cardiology division in a public hospital is a great prospect in this scenario, since in this section the organization can discover particular clients for the product they are looking to …show more content…
Due to the fact that HHE is the first organization in the market to present the pacer two years ahead of any competitor, this should give HHE a competitive advantage and should not be as tough as offering other product that the competition has already in the market such as the monitors and the defibrillators. It is imperative that HHE sales agents are very involved in explaining and demonstrating the highlights and advantages on why the cardiologist or paramedics should buy HHE's pacer and emphasize that HHE is is the primary organization on propelling a product which no competition has in the industry. Pricing is a major factor during the pre-purchasing, due to the fact that if there is an introductory cost the chances for product approval can