PSECU, a Pennsylvanian credit union, satisfies consumers of all ages with different backgrounds. As a financial institution, PSECU must have a good image and standing within the community to instill a sense of financial trust in the organization. Furthermore, PSECU places their company values, responsibility, and involvement expectation on their website to broadcast their involvement within the community. “PSECU is committed to promoting the welfare and interest of our community. PSECU's dedication consists of volunteer participation, financial literacy programs, sponsorships, and charitable contributions.” (Values, Responsibility and Involvement, n.d.) Furthermore, PSECU participates in blood drives and Central Pennsylvania Food Bank donations
