PLC Case Study: Sony Computer Entertaiment?
With the PS2 becoming a massive success by becoming the best selling home video game console of all time, with over 150 million units sold throughout its PLC. It seems as if Sony have always been on their prime as they strategically renew their product once it starts reaching the decleine stage, which helps to mantain a satisfyed and customer base. In general, the PLC of a Playstation depends on how fast are technological advances available in the market. On average, the PLC has been about 6 to 7 years. Ironically though, even though every year advancements occur in a much rapid manner, the PLC of this new PS4 is expected to last longer than its predecedors. This is mainly due to the massive investment Sony has made into not only developing an extremely advance piece of hardware that is the PS4, equivalent to a very sophisticated PC, but to the huge amount of money invested in advertising. To put it into perspective, Sony spent almost $60 million in just 5 months during the console's launch, mainly due to the fierce competition with Microsoft's Xbox One. The main focus being online marketing, as the target audience of gamers are much more active online than in other medium. The money has paid off, however, as the PS4 has surpassed the record holder PS2 with more than 10 million units sold in a year. Therefore, it is expected that the PS4 will become the next all-time grossing video game