P'kolino Case Study
1. Does the business plan tell a coherent and compelling story? P'kolino is a company that was founded by Antonio Turco-Rivas and J.B. Schneider with the mission of developing quality and innovative products that are designed for children that enhance their play while at home (Bygrave, Corbett & Zacharakis, 2017). In addition, the company aims to grow and develop its product based on stages of a child’s development. Based on this, P'kolino’s business plan tells a coherent and compelling story as it gives the summary of the objectives of the company and its marketing strategy. However, the marketing plan is seemingly short, thus it should have been expanded to make it more compelling. Though the plan is presented in a comprehensive …show more content…
Although the business plan provides most of the important sections that should be included in a business plan, Antonio and JB left out some important sections such as the organizational structure. It is important for any company to come up with an organizational structure that best fits the potential objectives and needs. In a business plan the section of organizational structure provides the summary of information about the management structure to be used in the company, including the management team, the required skills, and duties of each member (Johnson, Srinivasan & Kemelgor, 1998). In addition, considering the fact that the founders of the company are two, thus each of them need to know their responsibilities and also so that they can manage the organization better. Apart from knowing their responsibilities, the organizational structure allows the company to come up with a chain of command and also foster …show more content…
Though it is important to give detailed information in a business plan to avoid being vague, however, too much information might confuse the readers as they might not understand the message. P’Kolino business plan, detailed a lot of information which was not well organized. Therefore, to improve on this, some of the information of detailed information about the furniture design and the market should be excluded. Their analyses about competition should also be improved as it is too vague, Antonio and JB have to analyze their weakness and strengths to understand their competitive
1. Does the business plan tell a coherent and compelling story? P'kolino is a company that was founded by Antonio Turco-Rivas and J.B. Schneider with the mission of developing quality and innovative products that are designed for children that enhance their play while at home (Bygrave, Corbett & Zacharakis, 2017). In addition, the company aims to grow and develop its product based on stages of a child’s development. Based on this, P'kolino’s business plan tells a coherent and compelling story as it gives the summary of the objectives of the company and its marketing strategy. However, the marketing plan is seemingly short, thus it should have been expanded to make it more compelling. Though the plan is presented in a comprehensive …show more content…
Although the business plan provides most of the important sections that should be included in a business plan, Antonio and JB left out some important sections such as the organizational structure. It is important for any company to come up with an organizational structure that best fits the potential objectives and needs. In a business plan the section of organizational structure provides the summary of information about the management structure to be used in the company, including the management team, the required skills, and duties of each member (Johnson, Srinivasan & Kemelgor, 1998). In addition, considering the fact that the founders of the company are two, thus each of them need to know their responsibilities and also so that they can manage the organization better. Apart from knowing their responsibilities, the organizational structure allows the company to come up with a chain of command and also foster …show more content…
Though it is important to give detailed information in a business plan to avoid being vague, however, too much information might confuse the readers as they might not understand the message. P’Kolino business plan, detailed a lot of information which was not well organized. Therefore, to improve on this, some of the information of detailed information about the furniture design and the market should be excluded. Their analyses about competition should also be improved as it is too vague, Antonio and JB have to analyze their weakness and strengths to understand their competitive