Background and History
Founded in 1980 in Virginia, USA, PETA is best known for the fight for the rights of animals and works to establish and defend their rights nationally. PETA is founded on the beliefs that animals don’t exist for the sole purpose of satisfying human needs and wants. The body sensitizes stakeholders and the civil society about animal abuse and works to enhance a more mindful handling of livestock, wildlife and marine life (PETA, 2016).
PETA Strategies and Tactics.
PETA works to help alleviate pain of animals in areas where they are bound to suffer the most under human care givers and handlers. These include when they are used as lab specimen, reared in the farm, circuses and other entertainment establishments, and when …show more content…
Some of their campaigns were confusing and misleading to some extent, unethical and did not add value to the cause they were supposedly working for in their campaigns. PETA has introduced unnecessary publicity stunts, a greedy business model, sexism and extrajudicial killings. All this goes against the tenets of animal rights, peace, sober judgment, and ethical consideration to those involved.
3. PETA is said to provide home shelter to the cats and dogs that are picked by them. With the central principle of protecting animals, the organization ideally is to dedicate itself for animal welfare. However, PETA is known to have euthanized over 90% of the animals that are brought into their care, where only a handful of them (approximately 7%) are adopted. This is a very egoist approach with the justification that, they do not have the space to accommodate the picked up dogs and …show more content…
They need to come further up with a strategy of targeting area wise issues like stop cruelty to dogs in China, working with the government and bringing out ethical policies and laws for the treatment of animals in India. Since PETA is a world renowned organization for animal cause, they have to ensure that animals in every region are treated fairly and can bring about a major change implementing their ethics of rights.
7. Another strategy they could focus on would be an event targeting like cosmetic stalls that promote “not tested on animals” products, fashion shows that discourage fur clothing, a vegan food festival.
8. Media is their strong audience, and they need to use media communication like TV shows, radio programs to propagate their concerns. Online platforms such as YouTube and Twitter are now commonly used by all and hence should be utilized extensively for their programs and voluntary goals.
Conclusion
PET was established with the strong objective of protecting animals and providing them with shelter, but then the very organization ended up with many self-contradictory facts that lowered their status and good will among the people. It would be recommended that they remain ethical in their campaign and tactics so that the sustainability of the organization is
Founded in 1980 in Virginia, USA, PETA is best known for the fight for the rights of animals and works to establish and defend their rights nationally. PETA is founded on the beliefs that animals don’t exist for the sole purpose of satisfying human needs and wants. The body sensitizes stakeholders and the civil society about animal abuse and works to enhance a more mindful handling of livestock, wildlife and marine life (PETA, 2016).
PETA Strategies and Tactics.
PETA works to help alleviate pain of animals in areas where they are bound to suffer the most under human care givers and handlers. These include when they are used as lab specimen, reared in the farm, circuses and other entertainment establishments, and when …show more content…
Some of their campaigns were confusing and misleading to some extent, unethical and did not add value to the cause they were supposedly working for in their campaigns. PETA has introduced unnecessary publicity stunts, a greedy business model, sexism and extrajudicial killings. All this goes against the tenets of animal rights, peace, sober judgment, and ethical consideration to those involved.
3. PETA is said to provide home shelter to the cats and dogs that are picked by them. With the central principle of protecting animals, the organization ideally is to dedicate itself for animal welfare. However, PETA is known to have euthanized over 90% of the animals that are brought into their care, where only a handful of them (approximately 7%) are adopted. This is a very egoist approach with the justification that, they do not have the space to accommodate the picked up dogs and …show more content…
They need to come further up with a strategy of targeting area wise issues like stop cruelty to dogs in China, working with the government and bringing out ethical policies and laws for the treatment of animals in India. Since PETA is a world renowned organization for animal cause, they have to ensure that animals in every region are treated fairly and can bring about a major change implementing their ethics of rights.
7. Another strategy they could focus on would be an event targeting like cosmetic stalls that promote “not tested on animals” products, fashion shows that discourage fur clothing, a vegan food festival.
8. Media is their strong audience, and they need to use media communication like TV shows, radio programs to propagate their concerns. Online platforms such as YouTube and Twitter are now commonly used by all and hence should be utilized extensively for their programs and voluntary goals.
Conclusion
PET was established with the strong objective of protecting animals and providing them with shelter, but then the very organization ended up with many self-contradictory facts that lowered their status and good will among the people. It would be recommended that they remain ethical in their campaign and tactics so that the sustainability of the organization is