Australia as a politically stable, peaceful and prosperous nation, it has been ranked in the top 10 most political stability countries ahead of many major countries in the world (IMD World Competitiveness Yearbook 2011). A stable political environment that is increasingly important to local and international business to have their long-term business plan. On the other hand, this is attractive to existing as well as new business owners, moreover, as it will ultimately result in bring a favorable situation for starting a business. Community Garden can take advantage of stable political, and success to entry Australia market.
Economical
Australia’s economy defined as one of the strongest, diverse and most stable in the world. In past …show more content…
According to ABS statistics, the population of Australia is estimated to be 23,885,700 as 2015. Australia's population grew by 1.4% during the year ended 2014 (ABS 2015). Our gardening locates on Melbourne CBD, and large population can be a huge benefit for our products selling and promoting. In addition, homelessness population in Australia achieved approximately 105,000, 1 out of 200 in Australia are homeless each night, and 60% are under 35, and 44% are female (Homelessness Australia 2015). In this situation, homelessness as the potential labor for our gardening business is in abundance, and our Community Garden can create a job opportunity for them. All of homelessness comes from different backgrounds, and Community Garden offers the opportunity to enhance social inclusion and our Community Garden also opening the door for them to increased social participation, as well as help homelessness building social …show more content…
More and more organizations are constantly using social media in order to promote their products or services. In Australian competitive market, social media is essential for our company to be useful tools in helping us stand out and survive against our present immediate competitors. On the other hand, use technology also can reduce operational and customer management costs, in this way to increase the effectiveness of the company’s reach to the customer, building a well-known brand and better customer service. Overall, the technological environment is positive for our Community Garden to manufacture in