P&G Report Essay

1533 Words Jan 11th, 2015 7 Pages
l Internal Analysis 1. Resources (what we have)
● Innovation

P&G is widely recognized as the industry’s global innovation leader. We collaborate with a global network of research partners, and more than half of all product innovation coming from P&G today includes at least one major component from an external partner. Their contributions have consistently helped us earn honors from the IRI New Product Pacesetters Report—the annual list of the biggest innovations in our industry. Procter & Gamble was this year’s leader for the 2013 New Product Pacesetters list, launching seven of the top 10 most successful non­food products of the year. Since the first Pacesetters list, P&G has had 155 products make the top 25
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We are the leading non­food consumer products business in the U.S.—the largest and fastest­growing developed market—and the leading household and personal care business in developing markets. ● In the U.S., we own and operate 32 manufacturing sites located in 21 different states or territories. In addition, we own and operate 102 manufacturing sites in 40 other countries.


Global Business Service provides technology, processes and standard data tools to enable the GBUs and the Market Development Organization to better understand the business and better serve consumers and customers. The GBS organization is responsible for providing world­class solutions at a low cost and with minimal capital investment.

2. Core Competences(what we do well) ● Consumer Understanding; No company in the world has invested more in market research than P&G. We interact with millions of consumers each year in nearly 100 countries. We conduct thousands of research studies annually, and invest hundreds of millions annually in consumer understanding. The insights we gain help us identify opportunities for innovation and better serve and communicate with our consumers.



Innovation

P&G is widely recognized as the industry’s global innovation leader. We collaborate with a global network of research partners, and more than half of all product innovation coming from P&G today includes at least one major

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