P&G was first established in 1837 by William Procter and James Gamble. Providing consumer packaged goods with passionate commitment is the company's main focus as providing products that have outstanding value and quality to improve the consumers' lives all around the world is their mission. They carry out their mission of Touching Lives, Improving Life for consumers all around the world. In 180 countries and territories worldwide, P&G's products are available and sold. Mainly, their products are sold through e-commerce and high-frequency stores, department stores, salons, drug stores and mass merchandisers. Beauty, Health Care, Home Care and Fabric Care, Family Care and Baby Care, and Grooming are the five reportable sectors …show more content…
However, specialized products can compete against their P&G’s counterparts. Substitute products: The quality offered by P&G is always maintained and ready to give the customers exactly what they need. It’s a buyer oriented business that ensures customer trustworthiness and value to their money. P&G is well aware of the war in the market but it has formulated a strategy that banishes any chance for competition. …show more content…
Therefore P&G needed information systems and business intelligence tools to make this process more efficient to cut down their costs.
Part three:
Enterprise Applications:
Supply Chain Information System:
P&G uses the supply chain integration through information sharing between manufacturers and retailers. For instance, a partnership between P&G and Wal-Mart took place; they both shared data across their mutual supply chains. The resulting channel was more efficient as the activities were better coordinated. Also, this partnership adopted a more professional customer focus. The supply chain integration helped in enhancing business to business electronic commerce and supported increasing volume and customization in business to consumer electronic commerce. MIS and DSS
P&G uses MIS and DSS to enable end users to save data locally, add and save annotations, apply digital signatures and integrate with web services for PDF forms and documents.
IT/Information and decisions solutions (IDS)
IDS improve technology tools, strategic development, collaboration and decision making. It also helps in turning the customer’s information into actionable