For the shops that are either still profitable from their existing customer base or where their location is considered key for operations– Scores recommend that Oxfam invests in training for their volunteers. In general volunteers have very little or no retail training but are enthusiastic. By delivering short courses on store layout, upselling, and customer communications Scores believe that sales, operating effectiveness and ultimately revenue would significantly increase. These courses could entail: roleplay of customer interaction to show how to upsell; explanation of how to greet customers and dress code to create a sense of professionalism; and communication grading to allow for the volunteer to allow them to see their progress from the
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Also, pop-ups should spread awareness of Oxfam’s cause, additionally ensuring that all volunteers know of Oxfam’s cause so they feel more a part of a good cause. Advertising the incredible amount of research that oxfam does would spread awareness of areas in need and what the world should be doing about it, as currently many of their ongoing campaigns are unknown.
How the public view Oxfam is an essential part of our strategy to ensure Oxfam reaches its maximum potential. It was inspired from our analysis of the current situation from the Red Cross’s unfortunate link to the Panama financial scandal (Press, 2016). The fact that Oxfam hasn’t been involved in recent scandals and are in fact very open about their operations can be used to aid their branding and in turn allow for them to differentiate from the competition whilst maintaining their …show more content…
Oxfam’s vision to end poverty should be spread via social media, from snapchat to facebook, by the organisation and volunteer’s should be encouraged to do the same to build an even bigger following, and for a general familiarisation of the organisation. Oxfam should direct more attention to their website so a wider demographic can get more ‘acquainted’ with the organisation. The website clearly explains the research Oxfam does to spread awareness of areas in need and what the world should be doing to help (Oxfam GB, 2016). Oxfam will have shown themselves to be very open about everything, and marketing this effectively would open up a certain trust between the organization and the public that perhaps was not as evident beforehand. More trust would lead to greater interest, and perhaps more will to get
Also, pop-ups should spread awareness of Oxfam’s cause, additionally ensuring that all volunteers know of Oxfam’s cause so they feel more a part of a good cause. Advertising the incredible amount of research that oxfam does would spread awareness of areas in need and what the world should be doing about it, as currently many of their ongoing campaigns are unknown.
How the public view Oxfam is an essential part of our strategy to ensure Oxfam reaches its maximum potential. It was inspired from our analysis of the current situation from the Red Cross’s unfortunate link to the Panama financial scandal (Press, 2016). The fact that Oxfam hasn’t been involved in recent scandals and are in fact very open about their operations can be used to aid their branding and in turn allow for them to differentiate from the competition whilst maintaining their …show more content…
Oxfam’s vision to end poverty should be spread via social media, from snapchat to facebook, by the organisation and volunteer’s should be encouraged to do the same to build an even bigger following, and for a general familiarisation of the organisation. Oxfam should direct more attention to their website so a wider demographic can get more ‘acquainted’ with the organisation. The website clearly explains the research Oxfam does to spread awareness of areas in need and what the world should be doing to help (Oxfam GB, 2016). Oxfam will have shown themselves to be very open about everything, and marketing this effectively would open up a certain trust between the organization and the public that perhaps was not as evident beforehand. More trust would lead to greater interest, and perhaps more will to get