It is expected of me to own a self driving car in the next 3 years
The people in my life whose opinions I value would approve of me owning a self driving car in the next 3 years
Most of my friends are tech savvy and are quick to buy gadgets or cars as soon as they are launched and they plan to buy a self driving car in the near future.
Once a best alternative is chosen or a purchase decision is made, the Output happens which is actually the purchase or repurchase of the product or service. This is followed by Post purchase evaluation and serves a Experience for future purchase decisions or the ‘Process’.
Examining the Need
The need must be specifically analyzed