5.3 Joined Ownership and Management
Joined ownership and management is one of the entrepreneurial marketing aspects, which will be illustrated in this section. The section will start with the general overview of how the male immigrant entrepreneurs manage their joined ownership and management and ends with the discussion part.
5.3.1 Advantages of Owner Managers
Being both owner and manager in a micro- and small-sized company can possibly bring some benefits such as managing a company with less effort. The results from this study illustrate that all the interviewed entrepreneurs saw that having a full control and the power of making decisions as benefit. Being an owner and manager of a company grants the authority to make fully decisions …show more content…
Heavy responsibility of the business and employees are not always easy for Giovanni. Luca on the other hand struggles with fact that no guidance is available from anyone else, except the ones you give to yourself. These two companies where Lucas and Giovanni operates are quite distinct in terms of their size and company field. Lucas has the power to make decisions solely by himself since he operates the business by himself, whereas Giovanni has a management team which he possibly needs to take into consideration when making important …show more content…
Various ways have been used to stay up to date, for example Robin, has taken marketing courses that are relevant for promoting beauty services in online and attending seminars that teaches new methods of doing make up or upcoming new trends. He mentioned that in order to provide a comprehensive services it is important to be aware of the trends. Lucas, owner of a startup company is continuously observing and analyzing current and potential markets, from using Google Alerts tool and YouTube to reading books, articles and case studies. Similarly, Jason keeps himself up to date by using combination of basic market research and following websites, Facebook pages, communities as well as networking time to time with people who have a deep understanding and experiences related to the industry. However, Max uses a different approach when it comes to staying up to date. In addition to doing general research in online, he has also joined a specific entrepreneur group in Taipei, from which he gets some of his resources. Max mentioned: “I actually invested money to be part of that community and in return I get important information and support related to my business”. Furthermore, when working as property manager, Farhad emphasizes the importance of keeping track of your current and new competitors in the
Joined ownership and management is one of the entrepreneurial marketing aspects, which will be illustrated in this section. The section will start with the general overview of how the male immigrant entrepreneurs manage their joined ownership and management and ends with the discussion part.
5.3.1 Advantages of Owner Managers
Being both owner and manager in a micro- and small-sized company can possibly bring some benefits such as managing a company with less effort. The results from this study illustrate that all the interviewed entrepreneurs saw that having a full control and the power of making decisions as benefit. Being an owner and manager of a company grants the authority to make fully decisions …show more content…
Heavy responsibility of the business and employees are not always easy for Giovanni. Luca on the other hand struggles with fact that no guidance is available from anyone else, except the ones you give to yourself. These two companies where Lucas and Giovanni operates are quite distinct in terms of their size and company field. Lucas has the power to make decisions solely by himself since he operates the business by himself, whereas Giovanni has a management team which he possibly needs to take into consideration when making important …show more content…
Various ways have been used to stay up to date, for example Robin, has taken marketing courses that are relevant for promoting beauty services in online and attending seminars that teaches new methods of doing make up or upcoming new trends. He mentioned that in order to provide a comprehensive services it is important to be aware of the trends. Lucas, owner of a startup company is continuously observing and analyzing current and potential markets, from using Google Alerts tool and YouTube to reading books, articles and case studies. Similarly, Jason keeps himself up to date by using combination of basic market research and following websites, Facebook pages, communities as well as networking time to time with people who have a deep understanding and experiences related to the industry. However, Max uses a different approach when it comes to staying up to date. In addition to doing general research in online, he has also joined a specific entrepreneur group in Taipei, from which he gets some of his resources. Max mentioned: “I actually invested money to be part of that community and in return I get important information and support related to my business”. Furthermore, when working as property manager, Farhad emphasizes the importance of keeping track of your current and new competitors in the