Get Ugly Rhetorical Analysis

The “Get Ugly” commercial by Propel addresses its intended audience of all people, regardless of race, gender, age, economic status, or other demographic factors, who want to get fit and improve their overall health by adopting active lifestyles. Athletes ranging from beginners to professionals who are trying keep their electrolyte balance up instead of losing it during workouts need Propel. This commercial calls to a variety of athletes to drink Propel after working out, indicating that anyone from any sport or activity can use this drink to keep them going when they are working hard and sweating away their electrolytes. The music played throughout the commercial uses words like “burn it up, work it out, tackle it like dynamite” and “burn …show more content…
Electrolytes are essential to give an athlete enough energy to compete and strive for a win. As stated in the advertisement, “Propel: the only water with enough electrolytes to put back what you lose in sweat” makes the assertion that Propel is healthy and helpful in keeping the proper hydration and electrolyte balance in active bodies. Because this product rehydrates as a fortified water and not as a sports drink like its competitors, it allows athletes to make the choice between water that is good for their bodies and a high-calorie sports drink containing added sugars that are not as healthy. Athletes have long recognized the inadequate effect of sugar in creating energy; they know that sugar may make them feel super-charged briefly, but that power will diminish quickly. Water with electrolytes makes better sense to those concerned with improving their health and well being. Therefore, the moral thing to do is to take care of your body and give it …show more content…
Though logos is not actively stated through this commercial, the audience gets a strong sense of logos from the audio evidence of the fast-paced, defined rhythm of the music. As the song says, “you ain’t got no alibi,” its message is clear: there is no excuse for not working out and getting all hot and sweaty when you have Propel. Anyone who sees the commercial feels compelled to jump to their feet and join the action for the sake of improving their health and their bodies. In addition, the ever-growing number of sweaty, hard-working athletes that flash across the screen demonstrates the visual evidence of the increasing appeal of healthy lifestyles and healthy beverage