Every magazine has its own target audience. Out magazine, founded in 1992, is aimed towards the LGBT+ community. Like all magazines Out has a variety of advertisements featured in its pages, ranging from travel ads to leisure products (such as alcoholic beverages). However, unlike many magazines, Out advertises medication for a very specific virus – HIV. The deadly virus first became apparent in the United States in the 1980s among gay males and has since been prominent in the LGBT+ circles. This essay will discuss the advertisements in Out magazine that concern HIV medication, as well as the issue of the lack of advertisement for such medication in other magazines.
The advertisements in Out for HIV medication all have very similar qualities despite the different medicines they are promoting. Each ad features one male, though the males vary in ethnicity, with one presumably Caucasian, one African-American, and the final an unidentified ethnicity, possibly Asian or of Latin descent. Two of the three ads don’t feature the medication they promote, while the third does, as well as a disclaimer that the pill shown is not to scale. Again two out of the three advertisements share the similarity of the subject model not being fully shown, with the third showing a full image of its model. An odd similarity that all three …show more content…
The image seems to captivate a line in Heiferman’s essay “Photography Changes Everything,” which states that “[photography is] a tool central to so many aspects of our everyday lives.” Simply buttoning a coat sleeve of his jacket. Just like everyone else. Bringing the topic back to the semi-militant vibe that the jacket gives coupled with the word “revolution,” it brings attention to the struggle that this man would face every day with
The advertisements in Out for HIV medication all have very similar qualities despite the different medicines they are promoting. Each ad features one male, though the males vary in ethnicity, with one presumably Caucasian, one African-American, and the final an unidentified ethnicity, possibly Asian or of Latin descent. Two of the three ads don’t feature the medication they promote, while the third does, as well as a disclaimer that the pill shown is not to scale. Again two out of the three advertisements share the similarity of the subject model not being fully shown, with the third showing a full image of its model. An odd similarity that all three …show more content…
The image seems to captivate a line in Heiferman’s essay “Photography Changes Everything,” which states that “[photography is] a tool central to so many aspects of our everyday lives.” Simply buttoning a coat sleeve of his jacket. Just like everyone else. Bringing the topic back to the semi-militant vibe that the jacket gives coupled with the word “revolution,” it brings attention to the struggle that this man would face every day with