The book takes an inside-out approach to design, arguing that the more we understand human behavior, the better we can design for it. The text suggests new ways to analyze current designs before they are built, allowing the designer to anticipate a user's future experience. More than one hundred photographs and drawings illustrate its key concepts, with exercises and case studies, to help to learn relevant scientific terms and suggest topics for further study (introduction of the book). Using recent findings in neuroscience and evolutionary biology, the authors pointed out the key to human nature. This book discusses the relation and importance of using cognitive science data in architecture and urban planning. Humans are evolved from mammals with their perceptual system as a product of natural selection as mentioned by Charles Darwin in his book Origin of Species by means of natural selection in 1859. It can be seen in the ways human function, including how we walk, think, see and prioritize viewing things in our environment. It also focuses on the conscious and subconscious tendencies and behaviors that govern our responses to built environments. …show more content…
All those examples show how human behavior is controlled by the evolution muscle memories which are programmed in our genes. How Jane Jacob explained city as an organic growth. Basically, that is governed by human behavior which she studies. Le Corbusier's perception of modern cities model failed because of human behavior. It is something that is not always formed by the responses of the surrounding built environment. This is how people will react in certain environments. These Authors explained this human behavior in cognitive