1950’s:
In my Retail Revolution report, I am researching and analysing the progress of the advertising of iconic food staples in Australia from the years 1950-2015.
Weet-Bix is an iconic breakfast cereal product made of whole wheat created by Bennison Osbourne, who sought out to make a cereal more palatable than “Granose”. Sanitarium, an Australian corporation which specialises in health foods, started manufacturing the product in the early 1920’s.
In the 1950’s, sexism was a major issue in advertising due to the law stating and enforcing that married women were unable to work legally, therefore leaving them to perform the outstanding majority of the household tasks such as cooking, ironing and cleaning. Corporations took advantage of this …show more content…
The secondary focus of the advertisement focuses on recurring customers of the product, possibly implying that once you are a fan of vegemite, you’ll never stop being a fan of vegemite due to it’s addictive taste. Thus, you will consistently purchase it over and over again and remain loyal to the product.
1970’s:
Rosella is an Australian owned and founded brand well-known throughout the country for its tomato sauces, soups, chutney, pies and relishes.
Advertisements in the 1970’s were predominantly shown in colour due to the new invention of colour television. Despite the invention of colour ink a few decades earlier, more corporations began to print and film their advertisements in …show more content…
They could be interpreting the colours of the pie fillings, or it could have a deeper meaning to it. Yellow is represented as an ecstatic, fun and vibrant colour and green is represented as a good, well and calm colour. Both of these colours are generally linked to positive adjectives, so the corporation could be implying that Rosella pie fillings are linked with positive things, and they are a solely positive product to purchase.
1980’s:
Wonder White bread is an iconic Australian brand that manufactures bread. Currently, it sells a myriad of assorted breads such as wholemeal, hi-fibre and their only type of bread for a long period of time, white bread.
Advertisements in the 1980’s had an insignificant amount of change added to them, apart from the fact that a few advertisements (especially, but not limited to junk food advertisements) began to have more of a “futuristic”, space-like look and feel to them.
The primary colours of this advertisement are navy blue, white and yellow. It has a futuristic theme and feel to
In my Retail Revolution report, I am researching and analysing the progress of the advertising of iconic food staples in Australia from the years 1950-2015.
Weet-Bix is an iconic breakfast cereal product made of whole wheat created by Bennison Osbourne, who sought out to make a cereal more palatable than “Granose”. Sanitarium, an Australian corporation which specialises in health foods, started manufacturing the product in the early 1920’s.
In the 1950’s, sexism was a major issue in advertising due to the law stating and enforcing that married women were unable to work legally, therefore leaving them to perform the outstanding majority of the household tasks such as cooking, ironing and cleaning. Corporations took advantage of this …show more content…
The secondary focus of the advertisement focuses on recurring customers of the product, possibly implying that once you are a fan of vegemite, you’ll never stop being a fan of vegemite due to it’s addictive taste. Thus, you will consistently purchase it over and over again and remain loyal to the product.
1970’s:
Rosella is an Australian owned and founded brand well-known throughout the country for its tomato sauces, soups, chutney, pies and relishes.
Advertisements in the 1970’s were predominantly shown in colour due to the new invention of colour television. Despite the invention of colour ink a few decades earlier, more corporations began to print and film their advertisements in …show more content…
They could be interpreting the colours of the pie fillings, or it could have a deeper meaning to it. Yellow is represented as an ecstatic, fun and vibrant colour and green is represented as a good, well and calm colour. Both of these colours are generally linked to positive adjectives, so the corporation could be implying that Rosella pie fillings are linked with positive things, and they are a solely positive product to purchase.
1980’s:
Wonder White bread is an iconic Australian brand that manufactures bread. Currently, it sells a myriad of assorted breads such as wholemeal, hi-fibre and their only type of bread for a long period of time, white bread.
Advertisements in the 1980’s had an insignificant amount of change added to them, apart from the fact that a few advertisements (especially, but not limited to junk food advertisements) began to have more of a “futuristic”, space-like look and feel to them.
The primary colours of this advertisement are navy blue, white and yellow. It has a futuristic theme and feel to