Organizational Structure: Zappos Essay
January 10, 2013
The Organizational Structure of Zappos.com The organizational structure of Zappos.com is revered as one of Americas’ most innovative corporate cultures. The unique structure of this company has been so successful that they have a department for business-to-business consultations that assist other companies interested in adopting the model into their own organization. From a struggling start-up business to a $1.2 billion merger with Amazon.com, the company has remained true to its value of “delivering WOW through service” not only to its customers but also to its employees as well. Although there are hierarchical levels, there is a …show more content…
CEO Tony Hsieh wants to do one thing. He wants to deliver happiness. From the marketing department and human resources all the way to the Zappos brand loyal customers, happiness is what he delivers. Zappos’ marketing strategy lies within the company’s 10 core values. In fact, these core values are reflected throughout every fragment of the company. One of the core values is to create fun and a little weirdness. It is said that one of the questions asked by the HR is for the person being interviewed to scale their weirdness from 1 - 10 (Eckel, 2011). Zappos HR department hires people to fit the company’s culture. One of the interesting aspects of how Zappos markets for employees is that during the 5-week training course, Zappos will offer the applicant $2000 to quit anytime during the course if he or she believes that it is not right for him or her. A very low percentage of people take the money after seeing how the company operates. The way it operates is it is designed for service.
The organizational design