Organizational Objectives And Strategy Paper

Organizational Objectives & Strategy ‘Planning’ is another marketing function that is required when managing the marking process. According to Armstrong, G., & Kotler, P. (2015), “ Marketing planning involves choosing marketing strategies that will help the company attain its overall strategic objectives” (p. 55). The success of an entity depends on how clear is it mission statement and the strategies used to accomplish the organizational goals. The marketing objectives set out what an entity would like to achieve to attract customers and make business prosper. It also communicate their business philosophies and purpose to the public, reflects and promote a clear vision for the members of the organization, motivate staff and represents fundamentals and principles for an effective marketing plan (Southern New Hampshire University, 2015, p. 1). Once the …show more content…
This practice is known as ‘market targeting’. According to Armstrong, G., & Kotler, P. (2015), “…market targeting or targeting consists of evaluating each market segments attractiveness and selecting one or more market segments to enter” (p. 170). Basically, the massage clay therapy will bring wellness and healthy benefits to every single adult. However, since our current dominant segment of customers are adults between 35-70 years old and because most part of our base population consists in young marines and couples sharing the same lifestyles, mission, circumstances, similar incomes and behaviors; I should determine strategies to make my new service attractive to this specific segment of our population because they tend to have some similarities. If I successfully accomplish such objective, without affecting our current customers expecation and fixing current issues, it will notoriously increase business traffic, increase revenues and export