Organizational Learning and Knowledge Management in Mcdonalds

3744 Words Sep 3rd, 2012 15 Pages
MODULE NUMBER: HRM 4065
ORGANIZATIONAL LEARNING AND DEVELOPMENT

REPORT TOPIC:
An agreed case study report on organization learning and development analyzing appropriate knowledge management, design, development and learning choices available.

MODULE LEADER: PROFESSOR DEREK MILES
STUDENT NUMBER: M00373290

SUBMITTED ON: 30TH APRIL 2012
AT MIDDLESEX UNIVERSITY
HENDON CAMPUS.

CONTENTS:

1. Executive summary 2. Introduction to the report 3. Company Overview 4. The learning culture at McDonalds * Key Findings 5. Knowledge management practice at McDonalds * Key Findings 6. Proposal for improved Knowledge management practice and learning in McDonalds 7. Conclusion 8. References
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The Learning Culture At McDonalds
McDonalds Corporation has seven Hamburger universities around the world and spends millions of dollars on training each year. However this is not evidence that learning is taking place in the organization. This is because a learning culture is not about how furnished the training rooms are, but how learning if perceptible has affected both the employee and the organization’s business results (Armstrong, 2009), it is a learning culture when learning is a consistent process and contributes to the performance of that company. To this, some may reply that McDonalds makes billions of dollars each year, however, their profit may not be because of their learning and development strategy but because of their low cost strategy for making profit in the economic downturn.

As a multinational organization, the secret to McDonalds success in some other nations like China, India, and France; is due to its understanding of cultural differences and the flexibility in adapting to other cultures (Watson, 1997). James Watson (1997) in his book golden arches east, tells a tale of learning; where Asian managers convinced the executives at McDonalds headquarters to localize the restaurant menu. The result was the vegetable McNggets in India, teriyaki burgers in Japan, etc. This story of learning is very interesting because it shows how organization learning can affect business results. The issue here

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