Culture has been defined as the collection of mindset elements that distinguish …show more content…
(2010), defined team creativity as the generation of new ideas and solutions capable of maintaining an organization’s competitive edge. In a 2009 study, noted that trust and collaboration to be key antecedent factors of team creativity and innovation. The authors posited that trust and collaboration made team members feel less vulnerable, enabled better communication and information sharing, and creating a culture of exploration and discovery that would lead to creative outcomes. As an example, if the employees of a newly opened downtown cafe work in an environment of trust and collaboration among themselves and with the management team, it is quite likely that they would feel safe to channel new ideas about the product offerings relative to consumers’ reactions, and noted demographic changes in the neighborhood; which could affect the demand of a given set of products. These creative ideas, which are more likely to surface in a climate of trust and collaboration could set the stage for the generation of innovative sales strategies, product offerings and advertising campaigns that could set the downtown cafe apart from the