The greatest and most beneficial input comes from the celebrity star power that has transformed Nike into a powerhouse. The technology that has been researched and developed by Nike through biomechanics and physiology has paid off in large part through two icons, Jordan and Tiger. Other athletes like Derek Jeter, LeBron James, Mia Hamm, Michele Wie, Maria Sharapova, Roger Federer have almost single handedly pulled Nike to the forefront of athletic wear in their prospective sports. These athletes did not start the buzz, but only kept the vibe going. Bo Jackson with the "Bo knows" or "Just Do It" campaigns launched a new era Nike promotion that still has effect. Nike understands that along with the responsibility of being a sponsor worldwide for these athletes, they must contribute to global charity, fundraisers and organizations that promote hope. This only strengthens the position that Nike is a global leader in performance, technology, quality products and sponsorship of athletes with sales in more than 160
The greatest and most beneficial input comes from the celebrity star power that has transformed Nike into a powerhouse. The technology that has been researched and developed by Nike through biomechanics and physiology has paid off in large part through two icons, Jordan and Tiger. Other athletes like Derek Jeter, LeBron James, Mia Hamm, Michele Wie, Maria Sharapova, Roger Federer have almost single handedly pulled Nike to the forefront of athletic wear in their prospective sports. These athletes did not start the buzz, but only kept the vibe going. Bo Jackson with the "Bo knows" or "Just Do It" campaigns launched a new era Nike promotion that still has effect. Nike understands that along with the responsibility of being a sponsor worldwide for these athletes, they must contribute to global charity, fundraisers and organizations that promote hope. This only strengthens the position that Nike is a global leader in performance, technology, quality products and sponsorship of athletes with sales in more than 160