Importance Of OD And Strategy

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Organization development (OD) is a deliberately planned, organization-wide effort to increase an organization 's effectiveness and/or efficiency and/or to enable the organization to achieve its strategic goals. Strategy is the direction and scope of an organisation over the long term: which achieves advantage for the organisation through its configuration of resources within a changing environment, to meet the needs of markets and to fulfil stakeholder expectations.
What is the purpose of a strategy? It provides a means of:
• Setting the context of values and purpose of an organisation
• Clarifying and defining specific Organisational goals
• Providing guidelines for allocating resources in the most appropriate way to achieve the purpose and goals • Guiding behaviours and activities as part of an integrative whole.
What is the purpose of Organisational development? It is to help an organisation achieve its purpose through a process of discussion and clarification of purpose, of examining structures and processes and developing those that are most appropriate for the organisation. There are now some concepts which have entered managerial thinking over the last decade. These form a bridge between OD and strategy. The key concept is that of "culture".
Supplying vision, is a key task underlying the role of the
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The prime focus of the organisation is to manage its environment -external people. The key criterion for judging success is how well the external environment is being controlled by the organisation. The need for growth and expansion makes sense in this context because the more market share, for example, the more control the organisation has over the environment. Products or services are usually seen as a means to the end of attaining this goal rather than intrinsically of quality in

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