1. Executive Summary
A marketing business plant is presented for Layú, a company established in Mexico City, the capital of Mexico, dedicated to sell home gardening kits to promote organic agriculture, green spaces, urban agriculture and a healthier lifestyle, and devoted to satisfy its customers through quality and great experiences. To this day there is only one competitor in the Mexican market, but it is not organic certified and does not have our added values, mainly the Fair Trade we plan to achieve in order to promote sustainable livelihoods within the indigenous communities from Oaxaca, México. According to the SWOT analysis, there are some weaknesses and strengths not only because of the brand new product and its introduction to …show more content…
The introduction of organic home gardening kits into the urban gardening system will add a new dimension and a better option to the current conventional sourced seeds and inorganic fertilizer managed soil system. Therefore, an alternative and a better one at that is the organic seeds and humus we are introducing into the market.
Prominent Mexican and local seeds that will be included in the kit are: Annatto seed, Achiote seed, Azafran, Basil, Boldo, Cayenne, Chipotle, Cilantro, Chamomile, Chilies, Cloves, Coriander, Red pepper, Cumin seed, Hierba Santa, Laurel, Mexican Cinnamon, Mexican Oregano, Mint, Nutmeg, Papalo, Pipicha, Romero.
Our company will introduce varied and different types of seeds according to individual consumer’s wants and desires. We are ready to give the best form of services through our website support for more information on gardening skills and procedures in addition to the guideline that has already been included in the starter kit.
3.5. Corporate …show more content…
Contribution and benefits of the Home Gardening kit
Food Security, Nutrition and Health Factors that influence the health and well-being of individuals, include the quantity, quality, regularity, and nutritional balance of their food, as well as the quality of their living environment. With adequate crop selection and awareness of nutritional qualities, household gardens can be expected to have a beneficial impact on nutritional balance and micronutrient intake of the farming household. The benefits offered by home gardening in the form of urban agriculture are thus both quantitative and qualitative; increasing food quantities reduces hunger, while improving food quality fosters better health and nutrition (Smit et. al., 2001) Families with home vegetable gardens eat more fruit and vegetables for improved nutrition. The home garden supplies fresh fruits and vegetables and at the same time gives over a 20- fold increase in the value of produce grown compared to material costs (National Gardening Survey, 1979). The health, environmental, social and economic benefits of organic gardening product are highlighted below:
3.7.1. Health benefits
,
It provides exercise, stress reduction and relaxation for household
A marketing business plant is presented for Layú, a company established in Mexico City, the capital of Mexico, dedicated to sell home gardening kits to promote organic agriculture, green spaces, urban agriculture and a healthier lifestyle, and devoted to satisfy its customers through quality and great experiences. To this day there is only one competitor in the Mexican market, but it is not organic certified and does not have our added values, mainly the Fair Trade we plan to achieve in order to promote sustainable livelihoods within the indigenous communities from Oaxaca, México. According to the SWOT analysis, there are some weaknesses and strengths not only because of the brand new product and its introduction to …show more content…
The introduction of organic home gardening kits into the urban gardening system will add a new dimension and a better option to the current conventional sourced seeds and inorganic fertilizer managed soil system. Therefore, an alternative and a better one at that is the organic seeds and humus we are introducing into the market.
Prominent Mexican and local seeds that will be included in the kit are: Annatto seed, Achiote seed, Azafran, Basil, Boldo, Cayenne, Chipotle, Cilantro, Chamomile, Chilies, Cloves, Coriander, Red pepper, Cumin seed, Hierba Santa, Laurel, Mexican Cinnamon, Mexican Oregano, Mint, Nutmeg, Papalo, Pipicha, Romero.
Our company will introduce varied and different types of seeds according to individual consumer’s wants and desires. We are ready to give the best form of services through our website support for more information on gardening skills and procedures in addition to the guideline that has already been included in the starter kit.
3.5. Corporate …show more content…
Contribution and benefits of the Home Gardening kit
Food Security, Nutrition and Health Factors that influence the health and well-being of individuals, include the quantity, quality, regularity, and nutritional balance of their food, as well as the quality of their living environment. With adequate crop selection and awareness of nutritional qualities, household gardens can be expected to have a beneficial impact on nutritional balance and micronutrient intake of the farming household. The benefits offered by home gardening in the form of urban agriculture are thus both quantitative and qualitative; increasing food quantities reduces hunger, while improving food quality fosters better health and nutrition (Smit et. al., 2001) Families with home vegetable gardens eat more fruit and vegetables for improved nutrition. The home garden supplies fresh fruits and vegetables and at the same time gives over a 20- fold increase in the value of produce grown compared to material costs (National Gardening Survey, 1979). The health, environmental, social and economic benefits of organic gardening product are highlighted below:
3.7.1. Health benefits
,
It provides exercise, stress reduction and relaxation for household