Organic Food Questionnaire

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3.3 Questionnaire Design
Questionnaire design is critical research activities. The researcher should consider the question that will be used to gather data from respondents, if the right question is not given to respondents, the obtained data is useless. The questionnaire must be a well- organized, the question must be clear, relate directly to research purpose and there is a nature order in order for respondents to complete the questionnaire properly Hence, the questionnaire must be designed in a specific way (Lee 2005, p. 761; Greener 2008, p. 10).

For this study, the questionnaire was designed base on the Theory of Planned Behaviour model combines with other variables by adopting close ended questions to collect data from respondents. This questionnaire will be used for data gathering in the stage of questionnaire pretesting and after stage of questionnaire modifying, the final version of the questionnaire will be used …show more content…
437; Pawel 2011, p. 112; Bamberg 2002, p. 578 SN2: If my family and friends approve of my behavior of purchasing organic food, then I will buy organic food SN3: If the experts (doctor, dietician, scientist etc.) prove that consuming organic food is good, I will buy organic food
Perceived behavioural control PBC1: I will decide to buy organic food by myself Adopted from Pomsanam et al 2004, p. 437; Bamberg 2002, p. 578 PBC2: Even if I want to buy organic food, it is not convenient for me to buy it PBC3: There are many difficulties for you to buy organic food
Purchase intention PI1: I will consider to buy organic food in the future Adapted from Michaelidou and Hassan 2005, p. 170 PI2: I might buy organic food when I shop my food next time

3.4 Data

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