Perfect Delight Peanut Butter Case Study

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A recent visit to our Uruguay production facility, we identified that our processing methods may no longer satisfy the requirements of the “Organic” label on the Perfect Delight product. Perfect Delight Peanut Butter is a flagship product, which consequently accounts for 2/3s of our sales portfolio. The production modification occurred several months ago, and has improved the shelf stability of Perfect Delight, as well as reduced product cost. We regularly look develop our products, however there are significant concerns with the new formula. The benefits were created by including 10% Soybean Butter, grown and produced from genetically modified (GM) seeds, as is the standard for soybean production in Uruguay.

It is necessary to realize that this modified formula has created a series of challenges to require attention. The first issue to address is the Organic and GM status of the product Perfect
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According to the USDA, Perfect Delight meets the requirements of statements such as “made with certified organic peanuts.” Consumers may be more interested in the primary ingredient being organic than the entire product. By measuring consumer sentiment we can weigh the cost of ensuring label compliance vs the extended shelf life, and lower cost of production. There are considerable benefits to the reformulation, and may lead to opportunity increase profitability.

The shelf life of edible products is a major factor in reducing product loss for our company, and those of our retailers. Benefits include extended warehousing which leads to an increased ability to export our product, as well as increased options for optimized shipping and distribution models. For retailers this offers the same advantage within their distribution models. An elongated shelf life for Perfect reduces product inventory cycle time and can expiration loss due to variable consumer

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