Summary
The video is about the worldwide famous cookie that everyone loves, the Oreo. Oreo is over 95 years old and is famous across many countries. It is a truly global product. The famous cookie is a mixture of two biscuits with a layer of cream in the middle. The popular brand has reached countries like the North America, South American, Asian, and many more. A few reasons why the cookie has become so popular is because Oreo made adjustments to the product, packaging, and promotion.
Main Points
Product
Some countries, consumers don’t like highly sweetened cookies or snacks in general. So, Oreo has altered their cookie match the consumer needs. One country in particular, China, Oreo sales a 27% less sweetened product. Another example …show more content…
One campaign in one country may not work in another country because it might be misunderstood. For Oreo, the typical message is providing moments of childlike delight. They have a twisting, licking, and dunking ritual passed down to a younger generation that is usually advertised. However, Oreo found out in some cultures the older generation have not been introduced to the ritual, so they decided to create an advertisement where the child introduced the ritual. The way a company advertise their product is important, especially in different countries. Oreo takes that into consideration when they advertise in different countries. In China, they think brands advertised on television are more creditable, so one would see more TV advertisement there. In Venezuela, many people are on the run, so Oreo focuses on advertising mostly outside, so one would see many billboards and the sides of buildings with Oreo on …show more content…
How it got to that place is by carefully consider the small factors of different cultures and countries.
Lesson for Managers The following lessons can help global marketing managers become more successful and efficient when it comes to marketing their products globally.
• Lesson #1
Global marketing managers should research similar product’s effectiveness in different counties. By researching they can alter their product to make it more successful for each company.
• Lesson #2
Global marketing managers should research the best way to advertise in each country so they can maximize their viewing audience.
• Lesson #3
Global marketing managers should make adjustments to their product to fit the needs and wants of the consumer.
• Lesson
The video is about the worldwide famous cookie that everyone loves, the Oreo. Oreo is over 95 years old and is famous across many countries. It is a truly global product. The famous cookie is a mixture of two biscuits with a layer of cream in the middle. The popular brand has reached countries like the North America, South American, Asian, and many more. A few reasons why the cookie has become so popular is because Oreo made adjustments to the product, packaging, and promotion.
Main Points
Product
Some countries, consumers don’t like highly sweetened cookies or snacks in general. So, Oreo has altered their cookie match the consumer needs. One country in particular, China, Oreo sales a 27% less sweetened product. Another example …show more content…
One campaign in one country may not work in another country because it might be misunderstood. For Oreo, the typical message is providing moments of childlike delight. They have a twisting, licking, and dunking ritual passed down to a younger generation that is usually advertised. However, Oreo found out in some cultures the older generation have not been introduced to the ritual, so they decided to create an advertisement where the child introduced the ritual. The way a company advertise their product is important, especially in different countries. Oreo takes that into consideration when they advertise in different countries. In China, they think brands advertised on television are more creditable, so one would see more TV advertisement there. In Venezuela, many people are on the run, so Oreo focuses on advertising mostly outside, so one would see many billboards and the sides of buildings with Oreo on …show more content…
How it got to that place is by carefully consider the small factors of different cultures and countries.
Lesson for Managers The following lessons can help global marketing managers become more successful and efficient when it comes to marketing their products globally.
• Lesson #1
Global marketing managers should research similar product’s effectiveness in different counties. By researching they can alter their product to make it more successful for each company.
• Lesson #2
Global marketing managers should research the best way to advertise in each country so they can maximize their viewing audience.
• Lesson #3
Global marketing managers should make adjustments to their product to fit the needs and wants of the consumer.
• Lesson