Essay about Opportunity of Non-Fuel Services in India

2931 Words Sep 10th, 2014 12 Pages
A PROJECT REPORT ON OPPORTUNITY OF NON-FUEL SERVICES IN INDIA

CERTIFICATE OF ORIGINALITY

This is to certify that the project titled “Opportunity of non-fuel services in INDIA” is an original work of the student and is being submitted in fulfillment for the award of the Masters Degree in Business Administration of INDIRA GANDHI NATIONAL OPEN UNIVERSITY. This report has not been submitted to any other institution for the requirement of a course of study.

SIGNATURE OF SUPERVISOR SIGNATURE OF THE STUDENT

CERTIFICATE FROM THE GUIDE

Material obtained from other
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OVERVIEW OF NON-FUEL BUSINESS OF OMC’S 10
4.1 COMPANY PROFILE: IOCL 10
4.2 COMPANY PROFILE: BPCL 20
4.3 COMPANY PROFILE: HPCL 24
4.2 COMPANY PROFILE: RIL 32

5. RESEARCH DESIGN 35
5.1 TYPE 37
5.2 SOURCE OF DATA 37
5.3 SCALING TECHNIQUE 39
5.4 QUESTIONNAIRE DEVELPOMENT 39
5.5 SAMPLING DESIGN 40

6. DATA ANALYSIS 41
7. FACTS AND FINDINGS 48
8. CONCLUSION 49
9. SUMMARY OF THE PROJECT 50
10. ANNEXURES

10.1 ANNEXURE 1- PROPOSAL 53
10.2 ANNEXURE II-REFERENCES 59
10.3 ANNEXURE III-LIST OF FIGURES 61
10.4 ANNEXURE IV-LIST OF TABLES 62
10.5 ANNEXURE V-QUESTIONNAIRE 63

INTRODUCTION

The retail business unit of any OMC is oriented towards delivering better and faster service to consumers. Recognizing that the consumers will be better served by offering them a wide range of non-fuel services, OMC’s have seized the opportunity through some extensive market research banked initiatives. New retail brand seeks to redefine the way fuels are retailed in India. Offering the promise of outstanding care for the costumer and the vehicle, company will create a large base of loyal consumers who will look for the distinct brand logo whenever they need fuel for their vehicle. Retail outlets offer one stop convenience so that one can do many things in same window of time - pay his bills, shop for groceries, visit the ATM, get a quick check

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