Opportunity Assessment Process

• Explain why you would implement the opportunity assessment process before decisions are enacted to pursue specific marketing objectives.
Throughout the process of using marketing techniques within the organization, it is important when using plans such as the opportunity assessment process the key is to analyze the situation that is best for the patients and what they would need for quality care within the health care facility. The situational planning has been viewed in several studies for the terms surrounding how to perform an internal and external analysis for the company’s specific situation. The SWOT analyses is a great tool to use in a sense that it would point out any weaknesses, strengths, opportunities, and potential problems that