Opportunities and Threats that Apple Faces in the iPhone Privacy Fight According to a March 17, 2016 news article in the New York Times, “Apple Encryption Engineers, if Ordered to Unlock iPhone, Might Resist”, written by JOHN MARKOFF, KATIE BENNER and BRIAN X. CHEN, engineers of the Apple Company may refused to assist the F.B.I to unlock an iPhone, which used by a terrorist who attacked and killed in the San Bernardino, Calif., last December. The article emphasized Apple employees’ opposition to develop any software that weakens the security system of the iPhone because of data privacy concerns. The author believes that Apple employees’ personal value reflects the company culture, a belief that law enforcement authority should not over civil
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As we had learned in chapter 3, ethical behavior is value driven; each individual has different values come from his/her background, culture and experience. Therefore, it is difficult to judge whether Apple is right or wrong from moral reasoning. Through the moral-rights view, both Apple and its employees choose to protect their customers’ privacy and it seems to be an ethical behavior. However, opponents may argue that through the justice view, their behavior is a serious violation of the impartial standards of fairness and equity. Personally, I agree with the Apple Company’s decision and believe it is a correct decision to stand against the government and fight for civil liberties. However, as an employee, I may make different decision based on my work position. As the author states that “The fear of losing a paycheck may not have much of an impact on security engineers whose skills are in high demand.” If similar situation happen to the company that I work for, it will be difficult for me to decide whether if to follow the order that is conflict with my personal values. I will carefully make the decision based on my financial status and my ability to find the new …show more content…
Besides, I thought Apple fans overstate the brand value and show unusual loyalty to the brand. Therefore, I was supervised by Apple’s reaction to the court’s order, that a company would chose to stand against the government to protect the company’s culture and its’ commitment to customers. I believe Apple’s insistence on data privacy will reinforce the brand reputation and attract potential
As we had learned in chapter 3, ethical behavior is value driven; each individual has different values come from his/her background, culture and experience. Therefore, it is difficult to judge whether Apple is right or wrong from moral reasoning. Through the moral-rights view, both Apple and its employees choose to protect their customers’ privacy and it seems to be an ethical behavior. However, opponents may argue that through the justice view, their behavior is a serious violation of the impartial standards of fairness and equity. Personally, I agree with the Apple Company’s decision and believe it is a correct decision to stand against the government and fight for civil liberties. However, as an employee, I may make different decision based on my work position. As the author states that “The fear of losing a paycheck may not have much of an impact on security engineers whose skills are in high demand.” If similar situation happen to the company that I work for, it will be difficult for me to decide whether if to follow the order that is conflict with my personal values. I will carefully make the decision based on my financial status and my ability to find the new …show more content…
Besides, I thought Apple fans overstate the brand value and show unusual loyalty to the brand. Therefore, I was supervised by Apple’s reaction to the court’s order, that a company would chose to stand against the government to protect the company’s culture and its’ commitment to customers. I believe Apple’s insistence on data privacy will reinforce the brand reputation and attract potential