A dynamic, innovate and results-oriented sales and marking professional with a quantifiable track record spanning in excess of 20+ years across multiple markets. Recognised as a high-end achiever who is able to construct, build and execute business development campaigns that capture new market share and protect existing sales pipelines. Key contributor to enterprise level planning and strategy for both short and long term campaign management. Highly effective networker and able to influence across business to business through to wider community and industry. Skilled leader and mentor of staff.
• Business Development Strategies • Marketing Strategy & Planning • Account Management
• Aggressive Market Growth • New Product Launches • Brand Positioning …show more content…
• Recruited, trained, appraised, supervised, supported, developed, promoted and guided a performance driven team of 6 FTEs who helped underpin the success of the business.
Lowenbrau Keller Australia Feb 2002 to Aug 2002
MARKETING MANAGER
Lowenbrau is a long established brand with a rich history tracking hundreds of years, with Lowernbrau Keller having interests in all aspects of beverage sales, food and restaurants, and major events.
The role of Marketing Manager focused on growing the business in Australia and engaging with the wider community to promote and sell Lowenbrau Keller drinks through a number of go to market channels.
• Established the marketing plan and strategy to promote Lowenbrau Keller within the German community and businesses in Australia, thus creating a stepping stone for the business to launch industry specific events.
• Developed the concept of the Bavarian Beer Café around Australia, now a multimillion dollar …show more content…
Co-founder of this unique business and challenged with building the business from the base up including planning and strategy, marketing, P&L management, inventory, purchasing, pricing, operations, OHS and staff management.
• Executed the go to market strategy which would see the company move from a start-up position to a client base of over 40,000 individuals since conception, generating $800,000+ in sales p.a. with strong EBIT return.
• Targeted growth within the corporate sector (B2B), successfully winning contracts with the likes of Coopers & Lybran, IBM, Westpac Banking, IBM, McDonalds, and Compaq amongst others. Also organised and promoted a display game in front of 10,000 people at Penrith Panthers Stadium.
• Lobbied government to allow changes to existing laws to exempt Paintball from prohibited gun laws and ensure legalisation. Managed all compliance and regulations thereafter.
• Secured much needed PR across newspapers, radio and TV
• Business Development Strategies • Marketing Strategy & Planning • Account Management
• Aggressive Market Growth • New Product Launches • Brand Positioning …show more content…
• Recruited, trained, appraised, supervised, supported, developed, promoted and guided a performance driven team of 6 FTEs who helped underpin the success of the business.
Lowenbrau Keller Australia Feb 2002 to Aug 2002
MARKETING MANAGER
Lowenbrau is a long established brand with a rich history tracking hundreds of years, with Lowernbrau Keller having interests in all aspects of beverage sales, food and restaurants, and major events.
The role of Marketing Manager focused on growing the business in Australia and engaging with the wider community to promote and sell Lowenbrau Keller drinks through a number of go to market channels.
• Established the marketing plan and strategy to promote Lowenbrau Keller within the German community and businesses in Australia, thus creating a stepping stone for the business to launch industry specific events.
• Developed the concept of the Bavarian Beer Café around Australia, now a multimillion dollar …show more content…
Co-founder of this unique business and challenged with building the business from the base up including planning and strategy, marketing, P&L management, inventory, purchasing, pricing, operations, OHS and staff management.
• Executed the go to market strategy which would see the company move from a start-up position to a client base of over 40,000 individuals since conception, generating $800,000+ in sales p.a. with strong EBIT return.
• Targeted growth within the corporate sector (B2B), successfully winning contracts with the likes of Coopers & Lybran, IBM, Westpac Banking, IBM, McDonalds, and Compaq amongst others. Also organised and promoted a display game in front of 10,000 people at Penrith Panthers Stadium.
• Lobbied government to allow changes to existing laws to exempt Paintball from prohibited gun laws and ensure legalisation. Managed all compliance and regulations thereafter.
• Secured much needed PR across newspapers, radio and TV