Operations Management Case Study - Mandexor Memory Essay

7143 Words Jun 3rd, 2014 29 Pages
Running head: ANALYSIS OF MANDEXOR MEMORY CASE STUDY

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Analysis of Mandexor Memory Case Study-Capacity Planning and Control Alfred Asuah Adongo (13025813) Ghana Institute of Management and Public Administration Professor: Dr. Chris Tabi Amponsah EMBA 665 - Operations and Project Management

6th April 2014

Analysis of Mandexor Memory Case Study-Capacity Planning and Control

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Abstract This paper explains capacity planning and control in the case of Mandexor Memory. Mandexor Memory with its parent company in the US is currently experiencing a poor record of meeting production targets at its European Disk Drives Division and has therefore appointed a new Operations Manager in Mat Frankel to turn things around and
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Analysis of Mandexor Memory Case Study-Capacity Planning and Control

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Analysis of Mandexor Memory Case Study-Capacity Planning and Control Mandexor’s European Disk Drives Division is grappling with operations management issues that has affected its fortunes and thus its inability to meet production targets and this typically is a case that requires proper capacity planning and control to reverse it fortunes. Mandexor Memory with its parent company in the US is currently experiencing a poor record of meeting production targets at its European Disk Drives Division and has therefore appointed a new Operations Manager in Mat Frankel to turn things around and to see to the reorganization of the sales and marketing functions into one division. It was hoped that this new division would rationalize distribution, reduce overall stock investment and improve the quality of sales forecasts. Mandexor’s strength lies in the high quality and reliability of its drives that seemingly has a loyal customer base however, forecasting was notoriously difficult for them for three reasons. First, computer sales as a whole were dependent on overall economic growth. While this had been strong in most markets throughout the late 1990s, regional economic downturns could still impact on Mandexor’s sales. Second, technology was continually shifting both in terms of disk drives themselves and in other aspects of computing. Although technology

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