Operation Strategy at Galanz Essay

4209 Words Apr 23rd, 2013 17 Pages
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8B10D05

Teaching Note
OPERATIONS STRATEGY AT GALANZ

Dr. Kokin Lam and Professor Xiande Zhao wrote this teaching note as an aid to instructors in the classroom use of the case
Operations Strategy at Galanz, No. 9B10D005. This teaching note should not be used in any way that would prejudice the future use of the case.
Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario,
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1

R. Chase, F.R. Jacobs and N.J. Aquilano, Operations Management for Competitive Advantage, 11/e, McGraw-Hill, 2006.
F.R. Jacobs and R. Chase, Operations and Supply Management: The Core, McGraw-Hill, 2008.
R.G. Schroeder, Operations Management: Contemporary Concepts and Cases, 4/e, McGraw-Hill, 2008.

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8B10D05

6. Should Galanz develop its OBM business in the international market? Should Galanz continue its
OEM and ODM businesses?
7. What should Mr. Liang do to lead his company to greater success? Should the company change its overall cost leadership strategy? How should the company set priorities and utilize its resources and capabilities to gain competitive advantages in the marketplace?
TEACHING PLAN AND ANALYSIS

Depending on the teaching purpose, the instructor may wish to use all or part of the material covered in this teaching note. It is useful to teach the case by structuring it into five segments.
Introduction of the case background

Here the instructor may want to talk about the history of the company and provide some background on the
Chinese economic reforms and how companies developed during the economic reforms that started with
Deng Xiaoping. The instructor may also want to highlight the tremendous growth of the company using some of the figures in case Exhibits 1 and 2. Some of the key facts may

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