operation managment Essay examples

5882 Words Feb 17th, 2014 24 Pages
The Historical Development of Carrefour and its Competitive Advantage in
Taiwan- An Analysis on the Basis of Customer Value

Pei CHAO
Assistant Professor, Department of Marketing and Distribution Management
National Koahsiung First University of Science and Technology
1 University Road, Yuanchau, Kaohsiung 824, Taiwan, R. O. C
Tel: 886-7-6011000 ext. 4224; Fax: 886-7-6011043
E- mail: peichao@ccms.nkfust.edu.tw

Hitoshi TSUCHIYA
Senior Instructor, Department of Marketing and Distribution Management
National Koahsiung First University of Science and Technology
1 University Road, Yuanchau, Kaohsiung 824, Taiwan, R. O. C
Tel: 886-7-6011000 ext. 4213; Fax: 886-7-6011043
E- mail: hitoshi@ccms.nkfust.edu.tw

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The Historical
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And then, we begin with separating the historical development of Carrefour into three phases, and identify what, on the basis of customer value, contributes to the competitive edge of Carrefour within the individual phases. Finally, we discuss the research conclusion and recommend potential topics for future research.

Theoretical Background
Theories of Institutional Evolution
The evolution of a given institution (i.e., retailing format) may be examined on
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the basis of different theoretical perspectives, categorized as environmental, conflict-based, and cyclical (see Brown 1987a; 1987b; 1988). The environmental perspective asserted that the institutional evolution reflects changes in the conditions
(e.g., economic, demographic, social, legal, and technological) of marketplace. That is, the environmental circumstances not only facilitate the emergence of novel retail institutions but threaten the existence of extant institutions as well. According to the adjustment theory of Gist (1971), retail institutions that are able to adjust themselves to match with the changing environmental circumstances are likely to prosper and survive in the long run. Otherwise, they are inevitably extinct.
The conflict-based perspective proposed that the dynamic interaction (or dialect) between a novel institution and existing ones results in the institutions’ evolution. In the dialectical theory of Gist (1968), the change of

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