In an advertisement from super bowl commercials in 2014, Scarlett Johansson …show more content…
With operand conditioning the ideas focus mainly on behavior and consequences using reinforcement and punishment. In this commercial, a boy takes the man’s daughter out on a date for the night. The behavior is the boy taking the daughter out, the consequence is the dad allowing the boy uses his car, and the father following them around for the night. The father uses negative reinforcement, by continuously appearing only to the boy throughout the night until finally the boy brings the daughter home. This story line relates to fathers of daughters, and even mothers and shows a dramatized way to use the cars “Car finder” feature. The advertisers are able to use the operant conditioning in the story and relate it to a potential buyer. Showing that if the consumer has a teenager and they buy the advertized car, then they would have the ‘car finder’. Behavior being buying the car, consequence would become being protective of the consumers child, and the positive reinforcement would be having the car finder. When the advertiser uses this as a way to influence a buyer the consumer learns through reinforcement how they would benefit from their product. If the consumer is going to benefit from their product they are more likely to purchase the