Oculus Rift: Virtual Reality

Improved Essays
OCULUS RIFT

Oculus Rift is a virtual reality (VR) system that is invented by Palmer Luckey. The word ‘virtual’ was used in the computer sense of "not physically existing but made to appear by software" since 1959. The term "reality" has been used in English since the 1540s, to mean "quality of being real. [1]

Where did the innovation come from?
In a world of big players like Sega and Nintendo introducing their versions of HMDs (Head Mounted Device) and immersive technologies like VR glasses and Nintendo Virtual Boy, a frustrated Luckey started working on his version of the VR device in his parent’s garage. He developed a series of prototypes before launching his 6th generation of the headset in 2011, which he named ‘The Rift’. Right up till
…show more content…
The device is connected by a 10 foot cable to your PC which sends videos to the device and also comes with additional devices such as the Oculus Touch which provides a more immersive experience. This leaves room for many improvements of the device which tomorrow’s technology can sustain!
On the innovation life cycle model, by Abernathy & Utterback, the Oculus Rift stands at the fluid phase! With VR technology being accepted in the market, Oculus faces competition only from companies that use their devices for gaming but, Oculus Rift does more than just that. The ascent of The Rift has opened possibilities to the fields of science, medicine and military services. For some time now, Oculus Rift has been synonymous with Virtual Reality.
That being said, with its dominant design, Oculus Rift is not a market leader. In terms of technology Oculus Rift is far better than other players, but in terms of pricing it has stiff competition from Samsung VR and PlayStation VR that provide almost as good technology but are much affordable. In order to gain good market-share, Oculus must strategically re-position their product.
Technology Push or Market

Related Documents

  • Improved Essays

    There are millions of people in this world and yet nobody knows exactly what will be happening in the next couple of decades. Eric Schmidt and Jared Cohen explain in their article “Our Future Selves” what advancements the world of technology will have in the future. They talk about how the population will be connected through technology, and how they will benefit from each and every invention or advancement. I believe that these two men have a point as to why everyone will be connected. A reason being is because as the years go by more and more people have begun to purchase technology for entertainment or simply because they need it for medical reasons.…

    • 799 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    As for AW people use a device called a Neuro Linker, a small device that hangs on the neck near the collar. This device connects directly to user’s brain, and is as common as a cell phone is now. The systems send sensory input to the brain causing them to see, hear, and in some cases feel what is happening. What the show opens, it shows a classroom of students using the system to view what the teacher is writing on the board as well as take notes (Kawahara, Accel World). This is similar to what Hallow Lens and Google Glass is trying to achieve but without having hardware in front of your eyes.…

    • 570 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Some authors and critics such as Rita Dove, and Marie Winn, say some people prefer an online or “alternative” reality to their normal day to day lives. In Rita Dove’s article, “Loose ends,” she says that Media lets us experience a, “easier tale to tell”, because its ability to not make you think at all. Marie Winn approaches media as an addiction where very much like drug or alcohol addicts, they don’t realize they are addicted. Dove and Winn both describe in their articles examples of ways people are attached to another reality. Dove gives first hand experiences in her article “Loose Ends”, while Winn gives more of an analysist view point in her article, “The Plug-In Drug”.…

    • 1215 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Chris Milk, a visual artist who has created music videos for Kanye West and many others, says in his presentation on Ted Talks that “virtual reality is the perfect empathy machine”. Growing up Chris always wanted to be a stuntman like Evel Knievel and that when he realized that dream wasn’t going to work out he decided to become a visual artist. The first music video that he did with Kanye West was “Touch the Sky” and he based the video around his hero, Evel Knievel. Funny thing is that after the video was released he was then sued by him for copyright. Milk realized that the way he felt as a kid growing up and wanted to be like Evel Knievel, he wanted to create that feeling throughout the world.…

    • 1183 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    In the article, “Designing Next-Gen Virtual Reality Gaming Experiences,” on TechCrunch.com, the author, Michael Wesolowski, writes, “Fast forward a few years and the global gaming market is expected to rake in $86.1 billion in revenue in 2016. Driving this projection is the expected quick increase in consumer adoption of Virtual Reality (VR) technology hardware products[... ]it's no longer just about unique and memorable game characters and exciting incentives, but holistic and immersive user experiences” (Wesolowski). Both quotes describe the future of virtual gaming for our society. For instance, in both quotes it is clearly stated that these new gaming developments are and will be very successful, both producing large amounts of income.…

    • 637 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The possibilities for this sort of technology are essentially limitless; something like Google Glass might create an entirely new way of experiencing "boring" everyday activities. Instead of doing prior research on, say, a new restaurant one wants to visit, it would be possible to see reviews superimposed directly on one's field of vision upon looking at the actual building. It is already second nature for many of us to pull out a smartphone and conduct basic research on any topic that requires further clarification. Glass would simply eliminate the step of reaching for a device that exists in the physical…

    • 904 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Jeri JanzTechnology and Autism What is Autism? Have you or anyone you know been diagnosed with Autism Spectrum Disorder? “Autism, or autism spectrum disorder, refers to a range of conditions characterized by challenges with social skills, repetitive behaviors, speech and nonverbal communication, as well as by unique strengths and differences” (What is Autism?).It is actually not uncommon to be affected by Autism, whether it be from yourself or a family member. “The Centers for Disease Control and Prevention (CDC) estimates autism’s prevalence as 1 in 59 children in the United States. This includes 1 in 37 boys and 1 in 151 girls.”…

    • 1119 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Unlike common, everyday interactions, virtual realities enable…

    • 745 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Wall Of Sound Analysis

    • 1297 Words
    • 6 Pages

    Immersive media have the potential for strong impact on users’ emotions and their sense of presence and engagement. Society is consumed in entertainment. People allow the internet such as; social media and the television, to consume their lives. Also, society resort to their mobile devices in order to create new “friendships”. As a result, societies are becoming more introverted as the year’s increase.…

    • 1297 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    NETFLIX Netflix is a streaming content provider that allows subscribers to watch TV shows, movies, documentaries and more on a wide range of Internet-connected devices. The company also provides DVD rental plans where it supplies the shows and movies on DVDs. This video streaming on-demand company operates on a subscription based model. The users pay for a monthly subscription plan and are given access to stream shows, movies, documentaries and other content available on Netflix in the quality (SD, HD, Ultra HD) they pay for.…

    • 1090 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Virtual Reality In Sports

    • 1518 Words
    • 7 Pages

    We see companies competing with each other to gain market share, and bring success to this specific industry. Virtual Reality is the new trend, and will soon in a couple of years be part of family’s lives. It is fascinating to see how Virtual Reality in sports evolves. Even though virtual reality hasn 't manifested its full potential, and isn 't close to the aspirations it is quite exciting to actually see what we can see as Virtual Reality advances. It is true to say virtual reality is changing the way we watch sports.…

    • 1518 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Virtual reality can be described as the use of computer technology to create the effect of an interactive three-dimensional world in which the object have a sense of spatial presence (Bryson). Video games such as these have become such a big…

    • 2069 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    The development of handheld consoles like the for mentioned DS and PSP are also going to be capable of playing online though any Wi-Fi or 4G connection allowing the player to interact with people all over the world on-the-go. Now virtual retinal display might just be the revolutionary way to end the making of the consoles altogether. Michael Anissimov said on wisepeek.com that a virtual retinal display is a head mounted display system that projects an image directly on the human retina with low energy lasers or LCD. Virtual Reality devices are also making a comeback and will be more used in the future. The Oculus Rift is a prototype head mounted virtual reality display that can feature 3D quality gameplay.…

    • 954 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    03.11.2014 HW_ Essay: Virtual Reality Oculus Rift and the Future Effects of Virtual Reality Batuhan Erarslan CS101-3 The concept of virtual reality has been around for a long time. The idea of experiencing a real feeling of presence in an imaginary world attracted people since the day it was born. We have seen this in fiction many times,.…

    • 1100 Words
    • 5 Pages
    Great Essays
  • Superior Essays

    A Promising Approach: Virtual Environments to Parallel Social Interactions The theory of radical behaviorism, theorized by B.F. Skinner, focuses on the idea that our behavior and thoughts (viewed as behaviors themselves) are all products of our environment. It is what we encounter that ultimately sets up our beliefs and views not only of the world we live in but also the people that live in it. However, because we can only experience actual real life situations, social psychologists often ponder imagined interactions and the affect it could have on human behavior, thoughts, and interactions. In recent years, researchers have obtained access to virtual environments, a digital world for participants to fully interact and engage in.…

    • 1938 Words
    • 8 Pages
    Superior Essays