Essay about Online vs Brick and Mortar

853 Words Nov 14th, 2014 4 Pages
Rough Draft

Kathleen Jacobie

COM170

10/27/2014
Laura L. Dorsey

Online vs. Brick-and-Mortar Shopping

One of the opportunities we have in today’s world is whether to buy online or go to a brick and mortar store to do our purchasing. The two offer great sales and promotions along with selections from which we can choose. As online shopping and brick and mortar may seem similar; however, both differ in pricing, convenience and selection. Discounts are offered both online and in store which makes it easy for the purchaser to products at lower prices. The user that chooses to buy in-store may have special shopping times in order to receive a discount or closeout price. The online customer needs to have a promotional code, or
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Online shopping also provides auction style selling, and the buyer could pay less than retail prices. One of the greatest advantages of shopping online is the ability for consumers to buy from their home any time day or night. With a simple click of a mouse, the consumer has products at their fingertips. Consumers also have a better selection and more products online. Shopping online allows the user to see reviews on products and services before they make a purchase. Stores are getting back into offering layaway programs for their purchasers. The buyer makes payments over time and their products stay in the store until they finish paying for them. Purchasers make a down payment based on their total purchase price but it can also vary by the stores policies. Once the purchaser has paid in full for their products they can be picked up. Layaway is both offered in the stores or online. Customers should check which stores offer this program in order to take advantage. There are several risks involved with shopping online and in store. Online shoppers might get tricked into some counterfeit products and may not realize it until it is at their door. Consumers need to ask lots of questions, and if the price is too good to be true it probably is. In the store, the buyer runs the risk of being handed counterfeit money while paying for their items. Stores are cutting down on payment methods;

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