Online Dating Research Paper

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Being among the most well known online dating sites in the world, Match.com is in a very competitive arena with over 1,000 online dating sites available according to ConsumerAffairs.com (http://www.consumeraffairs.com/dating_services/)

According to the dating reviews.com, “The site that receives the most traffic from the websites reviewed is Match.com, with about 7,400,000 visits from U.S. visitors per month. Match is also the 119th most visited website (of any type) by U.S. visitors, which makes it the most visited website of all the dating websites, with traffic that almost doubles its most direct competitors.” (http://www.thedatingreviews.com/visitors-members-dating-sites/#ixzz3nwMSWx00) In addition, 51% of subscribers to Match.com are female which is the reason the focus group is comprised of women. …show more content…
In addition, the follow up question involving from the focus group participants attraction to a man from both a physical and personality perspective really brought out important points on areas that should be presented ton the site. However, showing “nice forearms” or “pressed clothes,” on Match.com isn’t really an area of online opportunity but it is in a more social setting uncovered from the focus

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