Online Customer Relation Case Study

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Objectives of an Online Customer Relation
The major aim of Online Customer Relation is to recognise what establishes customer value, and then give it in the suitable place and time, and though every consumer may have a particular perception about the value, there will constantly be common findings and views (Sabina, and Christian, 2016). In this situation, businesses should fulfil the views of common norm for every group of consumers and give services that actually need. The implementation of new information technologies linked with Online Customer Relation supports, among other things:
Understanding consumers and prospects and their potential approaches presenting the services they value and giving them the products they wish to purchase
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It is identified that the odds of selling to current consumers are much wider than those to sell to a new client, bringing the commercial cost is much lower. The supposed cross-selling is to influence the customer relationship to give a service or product complementary to that purchased (Oncioiu, 2013). Businesses implement knowledge to provide excellent service. If they understand well the demands of their consumers, they have chances to give better service or product + service. If an issue is observed in a product by the data they have given to consumers, it is then probable to solve the issue in the rest prior being played, establishing an extraordinary impression. However, remember that not all value concepts produce a change in customer behavior or strengthen their loyalty to the company, and in addition not all values will be practical or worthy of spread (Sabina, and Christian, …show more content…
As time goes by and the company gains experience with customers beginning to be able to serve them more efficiently (Crowder, Dinkelacker & Hsu, 2001). Customers will be satisfied to good references from the institution to other potential customers and ultimately be willing to pay more for the services they are receiving, because they have confidence that they will be well served. As time passes, in the evolution of the relationship with a client, gains it repays to the company begin to grow, a satisfied customer usually becomes a "seller or promoter more "company to convey its satisfaction within their circle of influence and always be willing to pay a little more in exchange for the service customers receive (Xu & Walton,

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