Online Advertising And Its Effect On Society Essay example

819 Words Sep 30th, 2016 4 Pages
Q1. Think about your own Internet use habits. Have you changed your use of traditional media? Why or why not? How do your own habits fit the media use attitudes and patterns described in this chapter?
Ans. In my personal opinion, I would say I have somewhat changed my use of traditional media because of technological changes in our society. Electronic media is more suitable for young generation because since everyone addicted to their smartphones, they can easily access to all the latest news of around the world. Companies have now introduced new ways of attracting customers: they have launched apps, websites, official pages on different social media websites to gain more viewers. Personally, I also include myself in this scenario as well because I prefer to access new information from digital media rather getting from traditional media, which is time consuming and ignored by young generation.
Q4. Do you believe that online advertising has more potential to engage viewers than mass advertising? Why or why not?
Ans. Online advertising has more potential to engage viewers than mass advertising because we are living in a digital era, where everyone prefers to keep of track of latest news through various websites rather updating themselves from traditional media. Companies have introduced new ways of attracting customers: they have launched apps, websites, official pages on different social media websites to gain more viewers. This strategy has helped them rapidly to get more…

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