When Lee Lodge and Modest! Management asked Kate Moross if she would like to be involved with One Direction’s On The Road Again Tour, she did not expect to have so much creative freedom.
Morris started this project last autumn at Studio Moross with a team full of filmmakers, animators, illustrators and designers. Even though Studio Morris covers everything from graphic design, to live visuals. This was the first time that all areas were brought to one massive project.
With the enormous pressure of this being a world tour, one of the biggest challenges faced while art directing this tour was to be able to please One Direction’s millions of fans, and being able to bring the band’s music to life. But when it came down to it, Kate was told to just do her. …show more content…
Being in the graphic design business can be hectic; especially when you have to be able to create a whole new look for a world tour for one of the biggest band’s in the world. You have to keep in mind that millions of people are going to be experiencing this, so it’s important to make sure that it’s going to be big and create memories that can last a lifetime. Whether it’s the eye-catching visuals, or merchandise that will be sold at the venues.
You can definitely tell that Moross and her team had a lot of fun, and it shows in the final results. With all the vibrant colours and fun imagery, One Direction’s cheeky personalities and lyrics shine through. From the tour branding, scenic design, illustrations and live visuals—this is definitely One Direction best tour look yet.
From the moment you walk into the stadium, to the first video appearing on stage, the overall feeling is amazing. Kate was able to attend the opening show in Sydney, and had nothing but good things to
Morris started this project last autumn at Studio Moross with a team full of filmmakers, animators, illustrators and designers. Even though Studio Morris covers everything from graphic design, to live visuals. This was the first time that all areas were brought to one massive project.
With the enormous pressure of this being a world tour, one of the biggest challenges faced while art directing this tour was to be able to please One Direction’s millions of fans, and being able to bring the band’s music to life. But when it came down to it, Kate was told to just do her. …show more content…
Being in the graphic design business can be hectic; especially when you have to be able to create a whole new look for a world tour for one of the biggest band’s in the world. You have to keep in mind that millions of people are going to be experiencing this, so it’s important to make sure that it’s going to be big and create memories that can last a lifetime. Whether it’s the eye-catching visuals, or merchandise that will be sold at the venues.
You can definitely tell that Moross and her team had a lot of fun, and it shows in the final results. With all the vibrant colours and fun imagery, One Direction’s cheeky personalities and lyrics shine through. From the tour branding, scenic design, illustrations and live visuals—this is definitely One Direction best tour look yet.
From the moment you walk into the stadium, to the first video appearing on stage, the overall feeling is amazing. Kate was able to attend the opening show in Sydney, and had nothing but good things to