Omm 615 Strategies Marketing/Advertising/Public Relations Essay

1007 Words Aug 15th, 2015 5 Pages
OMM 615 Strategies Marketing/Advertising/Public Relations https://homeworklance.com/downloads/omm-615-strategies-marketingadvertisingpublic-relations/ This course explores practical ways to develop organizational communication plans that integrate marketing, advertising and public relations strategies. Emphasis is given to the dynamic process of managerial decision-making required to implement an integrated communication plan effectively in order to achieve organizational goals. Offered online. OMM 615 Week 1 Assignment Brand Name and Corporate Image Brand Name and Corporate Image
In a two- to four-page paper (excluding the title and reference pages) explain the differences between “brand name” and “corporate image,” and
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• Create and describe four different executional frameworks using the same USP.
• Describe a fifth framework. Your paper must be formatted according to APA style as outlined in the Ashford Writing Center, and it must include referenced citations from the text and at least one scholarly source from the Ashford University Library.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

OMM 615 Week 4 Assignment Consumer Promotions Consumer Promotions
In a two- to three-page paper (excluding the title and reference pages), describe the seven different types of consumer promotions and use one product to illustrate each of them. Then, choose one of the seven consumer promotions and explain why it is most effective for the product you selected.
Your paper must be formatted according to APA style as outlined in the Ashford Writing Center, and it must include referenced citations from the text and at least two scholarly sources from the Ashford University Library
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

OMM 615 Week 5 Assignment Advertising Research Advertising Research As discussed earlier, market segmentation strategies can include demographics, psychographics, and geographics.
In a three- to four-page paper (excluding the title and reference

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