Olive Garden vs Milestones Essays

1296 Words Dec 25th, 2007 6 Pages
Olive Garden vs. Milestones

In this paper I will compare my favorite restaurant, Olive Garden, to its most direct competition which in this case is Milestones Bar and Grill. These two restaurants are in competition because they target the same market and are located within one block of each other. Each restaurant is owned by one of top restaurant companies in North America. Olive Garden is owned by Darden Restaurants which also owns Red Lobster, Smokey Bones, Bahama Breeze, Longhorn Steakhouse, and Seasons 52. Cara Operations Ltd. is the owner of the Milestones chain as well as Montana's, Swiss Chalet, Coza, Kelsey's, and several others. Although there are several other restaurants within the same area as the two I have chosen, I
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On an average Friday or Saturday night the wait for a table of 2 to 4 can reach upwards of an hour and a half which often drives guests to choose a competitors establishment simply for a shorter wait.

Once the guest arrives at their table they will be fully immersed in the Italian theme of the Olive Garden. The interior of the restaurant is mainly decorated in white and light wood tones accentuated with photos of stereotypical Italian scenes. Many of the decorations within the restaurant are in some way related to food or wine which establishes an environment that encourages guests to drink wine or one of the many other beverages available from the bar. This environment is very well executed and is undoubtedly conducive to the fact that the Langley restaurant often has the highest monthly wine sales within the 600+ locations of the Olive Garden world wide. The numbers of wines available as well as the considerable range in prices are also a great asset to the menu at the Olive Garden. With over 40 wines ranging from 20 to 150 dollars a bottle, and a full bar offering everything from beer to martinis to frozen daiquiris, alcohol sales are a large factor in increasing the average check. For lunch the average guest spends 15 dollars but that number doubles to 30 dollars per person at dinner due to the significant increase in liquor sales at night. The menu at the Olive Garden has more than 40 entrée

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