In today’s society children view older people in a negative way as opposed to positively, Robinson, Callister, Magoffin, and Moore (2007) sought to analyze Disney films and their portrayal of older characters due to the influence that media has on children. Are older characters seen as good or bad by children, after watching a Disney film and how does Disney represent these characters? How much of an effect does Disney have on the mindset of children? This research investigates how much of an impact Disney films have on children’s impression. In order to accurately examine the content of Disney films, the researchers narrowed the choice of down to 34 animated features produced and released exclusively by Disney, as well as providing coders
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Furthermore male human characters had a higher rate of positive portrayal over the portrayal of human females, however there was no significant difference when analyzed by race. Results of these findings conclude that older characters sufficiently represented by Disney, and the majority of them are positively portrayed. Out of the 34 films 71% contained least one negatively portrayed older character, 15% contained only negative portrayals and 29% contained only positive portrayal. Robinson, Callister, Magoffin, and Moore (2007) state “Thus, a child’s perception of older people, if influenced by Disney films, could depend on the Disney movies that he or she watches. Even if Disney makes new animated features portraying older characters in a more positive way, future generations of children will still be exposed to the films examined in this study due to their popularity and their continued re-release.” This research indicates that children will view older characters in both positive and negative portrayal when viewing Disney movies due to the popularity of Disney. Even if Disney improves upon its portrayal of older characters in their films, the admiration of past films preserves them as classics, meaning that they will be viewed for generations to come. For our
Furthermore male human characters had a higher rate of positive portrayal over the portrayal of human females, however there was no significant difference when analyzed by race. Results of these findings conclude that older characters sufficiently represented by Disney, and the majority of them are positively portrayed. Out of the 34 films 71% contained least one negatively portrayed older character, 15% contained only negative portrayals and 29% contained only positive portrayal. Robinson, Callister, Magoffin, and Moore (2007) state “Thus, a child’s perception of older people, if influenced by Disney films, could depend on the Disney movies that he or she watches. Even if Disney makes new animated features portraying older characters in a more positive way, future generations of children will still be exposed to the films examined in this study due to their popularity and their continued re-release.” This research indicates that children will view older characters in both positive and negative portrayal when viewing Disney movies due to the popularity of Disney. Even if Disney improves upon its portrayal of older characters in their films, the admiration of past films preserves them as classics, meaning that they will be viewed for generations to come. For our