Every year, companies spend millions of dollars to persuade the public that their product is worth buying. To make their dollar worth it, companies use tactics throughout their ads that catch the eyes of their audience. One of the most successful commercials that have ever aired was the “Man Your Man Could Smell Like” by the company Old Spice. As a result of the campaign, “Old Spice’s Twitter following increased 2700%, their Facebook fan interaction went up 800%, and the traffic to OldSpice.com went up 300%” (O’Neil). The increase in popularity raised questions around the United States on why this specific commercial was so successful. The “Man Your Man Could Smell Like” Old Spice commercial aims to connect with the audience by reaching using sex appeal by
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Likewise, The Old Spice Man builds credibility, uses humor and sex appeal to grab the attention of the audience, and connects the audio with the visual to create a pleasant viewing ad.
The Old Spice commercial uses a sex appeal to emotionally attract both the male and female audience. The ad starts off with the confident, handsome man standing in an ordinary bathroom. When the audience first examines him, they notice his strong toned body, with only a towel suspended around his hips. The Man, glowing in front of the dull colorless bathroom, looking directly at the camera, and appearing
Likewise, The Old Spice Man builds credibility, uses humor and sex appeal to grab the attention of the audience, and connects the audio with the visual to create a pleasant viewing ad.
The Old Spice commercial uses a sex appeal to emotionally attract both the male and female audience. The ad starts off with the confident, handsome man standing in an ordinary bathroom. When the audience first examines him, they notice his strong toned body, with only a towel suspended around his hips. The Man, glowing in front of the dull colorless bathroom, looking directly at the camera, and appearing