Old Navy: Differences Between Graphics And Signage

When customers enter a retail store, the graphics and signage displayed can have a major effect on their opinion towards the store. From the way a sale is being promoted to the displays of their prices--even something as simple as the company logo--signage can make or break the image and message the retailer presents to its desired customers. It is clear to see the differences in the usage of signage and other graphics when analyzing two distinct retailers. Old Navy is one company that has mastered the use of signage in a way that very successfully reflects the image and message of the retailer. Sticking with basic colors and simple statements, their displays and graphics show customers what their brand fully embodies. Like Old Navy, …show more content…
Their sleek monochromatic color scheme creates a calm atmosphere that lets customers address the posters and signage but never become distracted from the merchandise because of them. The appearance of these signs make customers believe they are purchasing a nicer brand even though the price point is still in their range. The only signage method that they use that often times causes confusion though is their signs that say “ starting at” and “from $” in very small lettering, this causes customers to become annoyed that they aren't getting the deal that they feel was being promoted due to the signs. When walking through the store customers are never overwhelmed or underwhelmed by the amount of signage as well, there is just enough to fully inform customers of the product and pricing without distracting them from their shopping experience. Aside from some minor issues, Old Navy is very successfully promoting their brand and products through signage and …show more content…
In the past Meijer signage tended to be very outdated and unappealing to the average customer but as of recent they have begun updating all of the signage and graphics used within their store in order to make the store more visually appealing. Currently when a customer enters the store, they can see ceiling hung graphics that clearly describe which type of merchandise is located in the different parts of the store. Since the retailer it a mass merchant store, the large signage makes the store easy to navigate for customers. Like Old Navy, Meijer also tends to use a very specific color scheme of blue and red in their signage. This provides the store with a more organized feel even though the range of merchandise is so high. The only tags that do not stay within the color scheme are sales tags and those are in bright yellow. Since the retailer prides itself in sale and affordable merchandise these brightly colored tags make is easy for customers to find the cheapest merchandise with